Life, 1929-03-15 · page 44 of 44
Life — March 15, 1929 — page 44: what you’re looking at
What you’re looking at
This is a **Coca-Cola advertisement**, not a political cartoon or satire. The page depicts an elegantly dressed woman in an interior setting, gazing toward a Coca-Cola sign visible through a window where two figures stand outside. The ad's messaging emphasizes: - **Refreshment as leisure**: Coca-Cola is positioned as relief from tedium and waiting - **Purity and hygiene**: Heavy emphasis on sterilization, automated bottling "without the touch of human hands," and manufacturing standards—reflecting early 20th-century anxieties about food safety - **Ubiquity**: The claim of "8 million a day" consumption and availability everywhere (home, soda fountains, grocers) - **Class appeal**: The refined domestic scene targets middle/upper-class consumers The slogan "Refresh yourself" is presented as having become synonymous with "Drink Coca-Cola"—an early example of brand colonization of language. This represents Depression-era or interwar advertising emphasizing scientific cleanliness and aspirational lifestyle rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IEnjoy refreshment and be refreshed for enjoyment OME part of each day is spent in waiting, S when time drags and dulls the edge of anticipation. Then is the time for a refreshing drink—to enjoy refreshment and be refreshed for enjoyment. w w “Refresh yourself” has come to mean “ Drink Coca-Cola.” That ting- ling, delicious taste and its cool after- sense of refreshment have made it the one great drink. All the world knows IT HAD TO BE GOOD OVER MILLION The Coca-Cola Company, Atlanta, Ga. that its natural purity and wholesomeness are protected by the highest standards of manu- facture. ~ w Enjoy it at home as millions do at soda fountains. Order from your grocer and serve it ice-cold from the family ice-box. THE BEST SERVED DRINK IN THE WORLD A pure drink of natural flavors served ice-cold in its own bottle—the distinctive Coca-Cola bottle. Every bottle is sterilized, filled and sealed airtight by automatic machines, without the touch of human hands — insuring purity and wholesomeness. TO GET WHERE IT IS A DAY comicbooks.com