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Life, 1929-03-29 · page 25 of 36

Life — March 29, 1929 — page 25: what you’re looking at

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Life — March 29, 1929 — page 25: Life, 1929-03-29

What you’re looking at

This is a promotional announcement, not a cartoon. Life magazine is announcing that O. O. McIntyre, a famous newspaper columnist, will become their theater critic starting in the next issue. The page features a formal portrait photograph of McIntyre alongside testimonials from prominent literary and entertainment figures (Charles G. Norris, William Allen White, Ray Long, Robert Benchley, Paul Whiteman, and others) praising the appointment. The satire is genteel rather than sharp: some quotes gently mock McIntyre's plain-spoken, accessible style ("read with the naked eye at one sitting and without a glossary") and his outsider perspective as someone from the Midwest rather than Broadway sophistication. A reference to his syndicated newspaper work being read "all over the country" and his long career suggest he brought mass-market credibility to theatrical criticism. This appears designed to attract readers and lend prestige to Life's drama coverage through celebrity endorsement.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

New York STARTING NEXT ISSUE 0. 0. McINTYRE Famous Newspaper Columnist WILL REVIEW THE THEATRE for LIFE EVERY WEEK What the Critics Say: The thought of asking O. O. McIntyre to be Lire’s Dramatic Critic was a regular minerva. For twenty years he has been a dramatic critic of life and it is high time that so estimable a publication as your revered weekly put him on your payroll—Charles G. Norris. Iam all for O. O. McIntyre, who will tell us Grand Rapids Lowboys out West about the Chippendale High- boys of Broadway. What the world really needs in these troubled times is the low downtown on the higher- ups. MelIntyre is the transformer who can step down the deadly theatrical currents of the deepthinkers. For home consumption he writes grand words that may be read with the naked eye at one sitting and without a glossary. —William Allen White. I won't take advantage of your request that I send my opinion of O, O. McIntyre as dramatic critic by telegraph. If I did, Lire might have to issue bonds to pay the telegraph tolls. —Ray Long. Wonderful! I hope Al G. Fields minstrels hit New York. —Kin Hubbard, No one knows New York and, therefore, our theatre better than O. O. McIntyre. He will write as brilliantly of plays as he did of pavements. Congratulations both to you and to him. —Charles Hanson Towne. Hope you will tell Odd McIntyre about the old Lire tradition that all my shows have to be given good no- tices. —R. E. Sherwood. Any change would be for the better. —Robert Benchley. While there is life there is hope. Surely the latter has been realized in the appointment of O. O. McIntyre. It is my great privilege to be among his many admirers. —Paul Whiteman. The elevation of O. O. McIntyre to Lire’s chair of dramatic criticism has profoundly impressed us hicks in the tall timber. To our simple provincial minds a play is cither a moral uplifter or a candidate for the penal farm. It is fitting that Missouri's most illustrious son should sit in the show-me row and pass judgment on the drama as disclosed in the wicked Metropolis where the glorification of gin and sin has become a_ national scandal. It is all in Colonel MclIntyre’s favor that he hasn’t visited a theatre since Janauschek’s last appear- ance at Allipolis, Ohio, in the year of the big wind. Frank and honest opinions may be expected of the Col- onel, particularly if he takes counsel of Maybelle and the dog. —Meredith Nicholson. O. O. McIntyre has an extraordinary ability to see things as they are and to render his visions visible to the reader. He has an insatiable versatility of interest in all phases of existence and all kinds of character. It will be fascinating to study the new plays through his keen and searching eyes, his highly objective vision and his warm, yet clarifying, style. Congratulations to you and him and us. Let me take this opportunity to thank you for the new life you have put into the dear old Lire. —Rupert Hughes. Odd is my very ideal of several things, including dra- matic critic. Congratulations all round. —Kathleen Norris. The very Odd McIntyre was a shrewd choice, indeed. He will be followed by a vast army of readers who have been reading his syndicated stuff all over the country for years. Extend my good wishes to him, please. I know a fellow who knew him when he was so poor he did not have a pot to cook in. —Walter Winchell. comicbooks.com