Life, 1929-04-05 · page 27 of 56
Life — April 5, 1929 — page 27: what you’re looking at
What you’re looking at
This page from *Life* magazine satirizes American life during Prohibition (1920-1933). The cartoons and brief news items mock the law's failures through ironic commentary: The **shooting gallery cartoon** depicts "Famous Failures"—a man who opened a shooting gallery in Chicago, suggesting this business inevitably failed. The **text jokes** highlight Prohibition's absurdity: a woman ate a stolen dress (including beads), wild rabbits became intoxicated from discarded moonshine, and revenue agents found 400 bottles of liquor on 400 searched passengers—a perfect ratio suggesting rampant smuggling. A Delaware bill mandating jail time for home liquor possession is mocked: "But a man with liquor can feel at home anywhere"—suggesting the law is unenforceable. The page ridicules both Prohibition's hypocrisy (President Hoover's bland greetings, Mrs. Coolidge's fake breakfast preferences) and its ineffectiveness, presenting widespread drinking and bootlegging as inevitable despite legal restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CAMBRIDGE, Mass.—The Har- vard brain team has clinched the pen- nant. Universities in Europe and the United States have been invited to run a cerebral race against the crim- son. No one has accepted. Trustees of the Putnam fund, donated to finance the brain games, would not comment on the report that Harvard’s rough- shod victory over Yale in English lit- erature last year had frightened all opponents. Don’t cheer, men, the poor devils are thinking. WABASH, Ind.—Mrs. Joan Mador has filed suit for $1,000 damages against Oscar Crabill, aviator, and Ar- thur Coblentz, his passenger, charg- ing both men “paid an unexpected and uninvited visit” to her home when their plane crashed through the roof. That'll teach ’em. HOLLYWOOD—Although Will Mahoney, vaudeville actor, was slashed with a bread knife at a Hollywood all night party, the police today had de- cided to do nothing about it. Investigators reported the knifing “just another family affair.” NEW YORK—Revenue men made a surprise search of the passengers of the “Shawnee”, coming from Ha- vana and Miami. Number of pas- sengers searched, 400. Number of bottles of liquor found, 400. COLUMBUS, O.—An analysis of 500 conversations was made here by a psychologist. The subjects discussed were: AMONG MEN AMONG WOMEN Business, 40% Men, 22% Amusements, 15% Clothes, 19% Other men, pie 15% WASHINGTON—In greeting call- ers, President Hoover uses the phrase, “I am pleased to meet you.” “I am glad to see you,” is another, while a third is “It is nice of you to come to see me.” How interesting. ASBURY PARK—Bishop Richard- son, of the Methodist Episcopal Church, says there is no liquor question. “It has already been settled”, and “Amer- ica is much happier because of im- proved conditions brought about by Prohibition.” So let's hear no more about it. LOS ANGELES—Leonard Stevens, who wrote the song hit, “I Faw Down and Go Boom,” was injured and his automobile damaged when struck by a hit and run driver. Well, well. SHARON SPRINGS, Kan—Ed Morin was about to sell his chickens, as he figured they did not pay. Then they dug up $2710 in his back yard. He is keeping them. Famous Fattures The man who opened a shooting gallery in Chicago. NORTHAMPTON, Mass.—M rs. Coolidge has confessed that the “buck- wheat cakes and sausage” breakfast was not a favorite one with the presidential family. They only served it when company was present, to give that good old New England atmosphere. DOVER, Del.—The House has passed a bill making a jail sentence and a fine mandatory for anyone found with liquor any place other than at home. But a man with liquor can feel at home anywhere. BALTIMORE—Wild _ rabbits in Baltimore county are growing fat as a result of heavy consumption of mash discarded from stills by moonshiners. Hunters report some of the alco- holic rabbits refuse to speed up even when shots are fired to frighten them. Birds, too, show effects of the casy life. They seem to be getting short of wind and fly only far enough to get out of reach of autos and pedes- trians. LEXINGTON, Ky.—A woman charged with stealing a frock is said to have eaten the evidence, beads, trim- mings and all, when arrested. Must have been a dinner dress. DUQUOIN, Mo.—Rollo A. Clark, professional glass eater, gave seventeen public exhibitions in two days. At each performance he ate a No. 2 lamp chimney and a razor blade. WASHINGTON—A $50,000 poster campaign to tell in graphic manner the evils of drinking prohibition liquor will soon be inaugurated by the Pro- hibition Bureau. One of the aims of the campaign is to make the popula- tion “dry-minded.” comicbooks.com