Life, 1929-04-05 · page 56 of 56
Life — April 5, 1929 — page 56: what you’re looking at
What you’re looking at
This page is primarily a **travel advertisement** rather than political satire. It promotes Hawaii as a vacation destination, emphasizing the islands' natural beauty (flame-trees, hibiscus flowers) and leisure activities (surfboarding, golf, shopping, sightseeing). The text references Hawaiian culture ("Oriental bazaars," "native Hawaiian converts and dances") in the romantic, exoticizing language typical of 1920s-30s tourism marketing. The page advertises passage via the **Matson Line** (from San Francisco) and **Lassco Line** (from Los Angeles), with pricing ranging from $300-$400 for multi-week trips. The illustration depicts tourists relaxing under palm trees at what appears to be a beach resort, suggesting leisure and escape from mainland life. This reflects early-20th-century American tourism's emergence as a commercial industry, positioning Hawaii as an accessible exotic destination for wealthy travelers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Svuumer Ix coon Hawat is the season of the flame-trees! Crimson Ps a Regia and Pink and Golden Shower trees splash their amazing co against a Maxfield Parrish Blos- soms like gold-and-scarlet_ humming birds glow from the depths of shaded gardens be- hind century-old coral walls. Hibiscus flow- ers, as gay butterflies, flutter in the cool s akes your sum- mer visit to H. delightful. To Hawaii some time between May and August, whea the flame-trees are in bloom, is one of the world’s most colorful travel experiences—even for those who have shared the gayety of the winter season at Waikiki, when smart refugees from wintry climates gather to revel in the velvery warm waters of Hawaii's world-famed beaches. was MATSON LINE from San Francisco Sailings every Wednesday and every other Saturday over emooth seas on fast de luxe liners; also popular one-class seamers, Novel entenainment features—glorious fan. on All-Expense Toure Include transportation, 1s and sightseeing. See your travel agency of Mat- ton Liner 215 Market Street, San Pranciscos $35 Fifth Avenue, New York; 140 So. Dearborn, Chi- cago; 1805 Elm Street, Dallas; $10 W. Sixth Street, tjtg Fourth Avenue, Seattle, 825, Fourth Street, Portland, Ore, oe For beautiful illustrated booklet in colors and copy of "Tourfax” travel Buide, mail this coupon today t0.+« Name Hawaii to the full,—yet even two or three weeks will let you spend an unforgettable vacation among these gem-like isles of the Pacific, Surfboarding at Waikiki one day, out- ige anocing t% next; playing on one of golf courses in the g deliciously all afternoon; shopping in quain: Oriental bazaars, the volcanic wonderlands of Hawaii U. Kauai, Maui, Hawaii and Oahu, game- motoring, hiking through lush mountain trails, hanted Pigygrownd ourist BUREAU Address sightseeing dances—a month goes by before you realize that tomorrow's steamer must take you home! Hawaii is only 2,000 miles (four to days’ delightful voyage) from the Pacific Coast, and all-inclusive tours range upward from $300 for three weeks, to $400 and including all steamer fares, hotels and , for a month's trip with weeks or more ashore, De luxe accommoda- tions, also, that are equal to those of Europ most renowned resorts. Hawaii is U. S. A.—and railroad and travel agents everywhere can book you direct from home without passports or formalities, via San Francisco, Los Angeles, Seattle or Vancouver, B. C., to suit your sightseeing plans en route. Ask ‘your local travel agent about a vacation in Hawaii now. x a8 LASSCO LINE from Los Angeles Sailings every Saturday over the delightful Southern rou en Lassco laxury liners and popalar cabin cruisers. D. laze accommodations; also economy tours on tickets, Ask at any authorized travel agency of at 1 Angeles Steamship Company offices: 730 South way, Los Angeles; os Fifth Avenue, New York Cit 140 South Dearborn Street, Chicagoss j29 Kirby Bui! ing, Dallas; 685 Market Street, San Ocean Avenue, Long Beach, Calif.; 217 East Bros way, San Diego, Calif. == ory oon P. O. Box 3615, San Francisco; P. O. Box 375, Los Angeles; or P. 0, Box 2120, Honolulu, Hawaii two comicbooks.com