Life, 1929-04-05 · page 7 of 56
Life — April 5, 1929 — page 7: what you’re looking at
What you’re looking at
This is an **advertisement for Johnston & Murphy golf shoes**, not satire or political commentary. The page promotes their "Golf Oxford, Style No. 309" model designed specifically for golfers. The illustration depicts a leisure scene at Mayfair Golf Club in Cleveland, Ohio, showing well-dressed people relaxing at the clubhouse. The shoe itself (shown enlarged at bottom left) features a leather sole with metal golf studs for traction on grass. The advertising copy emphasizes that Johnston & Murphy applies the same quality craftsmanship to golf footwear as their dress and business shoes. For modern readers, this reflects early 20th-century golf's status as an upscale recreational activity associated with country clubs and the affluent—not the democratized sport it later became.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fe JOHNSTON & MURPHY To the increasing number of golfers who seek a new order of comfort and wear in a superlatively fine golfing shoe—Johnston & Murphy present their latest model, Approved by notable players, this shoe offers the same high quality and skillful design so characteristic of J & M footwear for sports, dress and business. THE Murr Ziit/ SHOE Newark, N. J. 2& = Mayfair Golf Club Cleveland, Ohio The Golf Oxford, Style No. 309 Leather sole with metal golf studs distinguish this model in boarded Russia Calf. Sold by a leading dealer near you. Ask for style booklet. comicbooks.com