Life, 1929-04-19 · page 40 of 52
Life — April 19, 1929 — page 40: what you’re looking at
What you’re looking at
The page is primarily **advertising and entertainment listings** from Life magazine's "Confidential Guide" section, mixed with period ads. The main cartoon depicts a **flirtation scene** typical of 1920s dating culture. A young man leans toward a seated woman with the caption presenting his pitch: he'll let her "spoon" (cuddle) and eat teaberry gum with him, but kissing requires "force"—or she should chew Teaberry Gum instead. This is a **sexual innuendo joke**: the gum serves as a humorous substitute for physical intimacy, playing on the era's courtship rules where women were expected to resist male advances. The satire reflects **Jazz Age social anxieties** about changing dating norms and female independence. The "force" reference, though presented comedically, hints at contemporary debates over consent and romantic expectations. The page also advertises **shows, books, and records**—Helen Morgan, Jimmy Durante, and mystery novels were contemporary entertainments. The competing ads (Teaberry Gum, Abbott's Bitters, Brown Lavender Salts) target the magazine's affluent, urban readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Confider tial Guide (Continued rom Page *~) Guinan’s, 203 West 54th, Whoopee. C.$4.00- 5.00. H.Carl. Mipnicut Frotic, New Amsterdam Theatre, Helen Morgan Chevalier, and a big chi SCSR ED, fs i check, Mocavor, ssst St, East of Bway. To be re- viewed later. Renvezvous, Winter Garden Theatre. Clay. ton, Jackson and Durante, the funniest birds in town. C.$3.00-4.00. H.Leon. Stactave, St. Regis Hotel, Vincent Lopez speaking. ®C.$1.50-3.00. H.Charles, Vita Vater, 10 East 60th. Collegiate, *C.$2.00-3.00. H. Jean. Books Tur Bisnov Murper Case (Scribner's) by S. S. Van Dine—Exciting multiple mur- ders eventually solved by that old “ilettante detective—Philo Vance. Doosworrn (Harcourt, Brace) by Sinclair Lewis—American marriage publicly exam- ined in the Lewis spotlight. Recommended. "Now, Ted dear, please don’t look so glum, Easity Pexsvapeo (Liveright) by Elizabeth a; Deane—Piquant light reading concerning a All right ! You can spoon with me some, girl and several gentlemen. But to kiss me, of course, | Tue Crane or tHe Dexp (Simon & Schus- + | ter) by Joan Lowell—Exciting, if occasion- You'll have to use foree— | ally unbelievable, adventures of a girl oa Or else get some TEABERRY Gum.” a schooner in the South Seas. | Dark Stax (Bobbs-Merrill) by Lorna Moon— Romantic tragedy of a girl who never had any luck. Foorprists (Crime Club) by Kay Cleaver Strahan—Still the cleverest and best writ- ten murder mystery of the year. Lions (Putnam) by Martin Johnson—In which Mr. and Mrs. Johnson set up housekeeping in a lion's den 500 miles square. WIN 225 Yosanistionsny publish, awinning last line is duplicated, Dance Numbers CLARK'S Chewing each person submitting the duplicated line (Sheet Music) Gum Dealer FREE "Teowalizing Teaberry” will be paid $25. ll entries must be mailed j blanks, eachcontaininga “TANTALIZING on ot beforethe date indicated onthe blank. “Glory of Spring” (Music i TEABERRY " with the last line missing. Get your “Tantalizing Teaberry’” blank OO ee tar Gate ie ve Fill in chat missing line! Mail us the blank. today! Try CLARK'S TEABERRY GUM ‘pclae pelea ‘We will pay $25 for each last line that we for “last-line” inspiration. Clark Brothers Chewing Gum Company, Pittsburgh, U. S. A. nurs Sincerely" (Spring is Here) “Song in My Heart” (Spring is Here) “Red Hot Trumpet" (Spring is Here) “Button Up Your Overcoat” (Follow Thru) Ws THE BERRIES / “My Lucky Star” (Follow Thru) : “Just a New Kind of Old Fashioned Girl” *CLARK'S Teaberry Gum...a different Flavore (thw) “All the girls I've been out with Lorn Ecree: The first game of Records smoke Luckies.” cricket was started in London in the | 1 Love To Buspery-Bump—(2) Wrrnenep “That's strange. Why is it?” thirteenth century. Rosts (Columbia) . “They're my favorite brand.” Cynic: Who is winning? G) ies and funny, with good —Cornell Widow. —Siren. a) Slow dveseay malady, Won't You Tet Me Hox?—(2) Ovrsor (Victor) (1) Two very snappy fox-trots. 4 Buttox Up Your Overcoar—(2) Meas Te Me (Columbia) (1) Ruth Etting does it her way, which is grand. . BITTERS ; (2) Not quite as good. Lovise—(2) Bive Hawan (Columbia) Played by Whiteman, as only he can. Tones the Stomach (1) Grand fox-trot, with vocal refrain. shopping or traveling, or if you b Improves the Appetite (2) Waltz, with guitars and duets. Alds Digestion I Waxt To Be Bap—(2) You Wovtoy't Foot Mr, Wourn You? (Victor) A. swell record by Shilkret. Hit must Semple of Bitters by from “Follow Thru”. mail 25 cts. SeNnonrta—(2) Proppinc Aroxc (Columbia) Cc. W. ABBOTT & CO. (1) Tango. (2) Good fox-trot, better vo- Baltimore, Md. cal chorus. comicbooks.com