Life, 1929-04-19 · page 51 of 52
Life — April 19, 1929 — page 51: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. It advertises the Willys-Knight Six automobile, highlighting its affordability (starting at $1,045) and advanced features like the "finger-tip control" steering wheel button that starts the motor and operates lights and horn. The illustrated scene shows well-dressed people admiring the vehicle, emphasizing its appeal to middle-class buyers. The ad's main pitch is that this car offers luxury features—particularly its patented "double sleeve-valve engine"—at an unusually low price point, making Knight-motored cars accessible beyond the wealthy. The "new style" design and emphasis on "tastefully modern" aesthetics reflect 1920s-era marketing. No satire or political commentary is evident; this is straightforward commercial promotion positioning an American automobile manufacturer's product as offering exceptional value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
She MOST BEAUTEFUL, LOW PRICED WEEELWS otviar KAEGHE CcCOATROL” A single button, in the center of the steering wheel, starts the motor, operates the lights and sounds the horn. COACH "OES Coupe $1045; Sedan $1145; Touring £1045; Roadster $1045. Wirewheels included. Prices J.0.b. Toledo, Ohio, and specifications subject to change without notice. Equipment, other than standard, extra. LARGEST AND MOST POWERFUL KNIGHT-ENGINE? CAR EVER OFFERED AT SO LITTLE COST TE tastefully modern de- sign, the beauty of line and color of the new style Willys- Knight Six distinguish this at- tractive car as the outstanding creation of the country’s lead- ing style specialists. Only among the costliest custom- built cars can you find adequate comparison with the artistry of finish and perfection of ap- pointment which characterize this inexpensive Willys-Knight. There are thousands who have always desired a Knight-mo- tored car but until now have been restrained by the neces- sarily higher cost of the patented double sleeve-valve engine. By them, this distinctive new Six is welcomed as history’s finest Willys-Knight value. WILLYS-OVERLAND, INC., TOLEDO, OHIO WILLYS-OVERLAND SALES CO., LTD., TORONTO, CANADA | ae?) a tu} comicbooks.com