Life, 1929-04-26 · page 36 of 36
Life — April 26, 1929 — page 36: what you’re looking at
What you’re looking at
This is a **Coca-Cola advertisement**, not a political cartoon or satire. The page features a woman in 1920s attire (headscarf, period dress) preparing for her day, with the tagline "Off to a fresh start." The ad emphasizes Coca-Cola as an energizing morning beverage that provides refreshment and renewed vigor for daily tasks. The "8 Million a Day" badge suggests the drink's massive popularity. The copy stresses "natural purity" and "highest standards of manufacture"—marketing claims designed to assure consumers of quality and safety. The secondary image shows a soda fountain scene, reflecting the era when Coca-Cola was primarily consumed at public fountains rather than from bottles. This is straightforward commercial advertising aimed at early-20th-century consumers, with no satirical or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vt to a fresh start TT E’S a cheery top-of-the-morning feeling in a glass of ice-cold Coca-Cola. A tingling, delicious taste. A cool after-sense of refreshment. As the day rolls on, with much still to be done, the little red sign invites you to drop in at a cool and cheerful fountain— to pause and refresh yourself, and be off to a fresh start. ww w Coca-Cola is a blend of many flavors, perfectly MILLION A DAY IT HAD TO BE GOOD OVER ) The Coca-Cola Company, Atlanta, Ga combined to give a flavor all its own. It made friends with all the world— because people know its natural purity and wholesomeness are protected by the highest standards of manufacture. THE BEST SERVED DRINK IN THE WORLD Served in its own thin, crystal-like glass, This glass insures the right proportions of Coca-Cola syrup and ice-cold carbonated water. The final touches are to add a little finely chipped ice and stir witha spoon until the sparkling bubbles bead at the brim. TO GET WHERE IT IS comicbooks.com