Life, 1929-05-10 · page 3 of 44
Life — May 10, 1929 — page 3: what you’re looking at
What you’re looking at
This is a luxury automobile advertisement, not political satire. The illustration depicts elegantly dressed figures of leisure examining a Cadillac-La Salle motorcar, emphasizing the vehicle's appeal to wealthy, tasteful consumers. The ad's central argument is that Cadillac and La Salle cars represent "quiet assurance of quality" for discerning people. It claims owners can seamlessly transition from refined home environments to equally luxurious automobiles without compromising comfort or status. The text lists pricing ($2,295-$7,000) and highlights superior coachwork by Fisher and Fleetwood. The illustration style and messaging reflect 1920s advertising conventions targeting the upper class—suggesting car ownership as a mark of sophisticated taste and social standing rather than mere transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life THis QUIET ASSURANCE OF QUALITY SPEAKS ELOQUENTLY TO PEOPLE OF TASTE To step from your library or drawing-room into Cadillac or La Salle involves no change in the general environment . . . There is no stinting or skimping or saving in the design and adornment of Cadillac-Le Selle interiors, because the lavish volume awarded them by thousands of particular people renders that process unnecessary . . . It is the Cadillac Motor Car Com- pany’s whole purpose to see to it thet you merely exchange the luxuries of your home for the comforts and luxuries of the finest possible motoring . . . De luxe Fisher and Fleetwood coachwork render Cadillac and La Salle the finest and smartest cars on the streets of the world . . . La Salle is priced from $2295 to $2875; Cadillac from $3295 to $3995, Fleetwoods up to $7000—all prices f.0.b. Detroit. CADILLAC Motor Car COMPANY, Division of General Motors, Detroit, Michigan; Oshawa, Canada. comicbooks.com