Life — May 10, 1929 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Hands yonir Lot to oak SPALDING jor removing vibration Jjrom the steel shaft Jorgiuing you steel shafted ions with the sweet feel of the finest hickory Tuovsanps of golfing hands can look for- ward to the biggest thrill they ever got out of a steel-shafted club. For now, for the first time, they are going to get steel- shafted irons with the vibration removed —steel-shafted irons that have all the sweet feel of the finest hickory. They are the new Kro-Flite Irons. And they are free from all vibration because they are made with the new Spalding “Cushion-Neck"’—Spalding’s latest con- tribution to golf . . . another Spalding “first’* . . . another feature to be found only in Spalding clubs. If, up to now, you have ever used steel- shafted woeds, you know what a sweet feel they give you—and perhaps, straighter shots, too! But if, in seeking straighter iron shots, you have ever tried stecl- shafted irons, you know that all sweet feel is missing—destroyed by vibration. And here’s why. The metal contact of steel head against steel shaft forms a per- fect conductor that carries the shock and vibration of each shot right up into your hands. Metal-to-metal contact and sweet feel just don’t g But in the ‘‘Cushion-Neck,”” shere és no metal-to-metal contact. At no place in the club does the steel shaft touch the steel head. Even the steel rivet that has always been used to join the two is done away with, For before the shaft is fitted into the hosel of the head, it is enclosed in a cush- ioning sleeve of lively rubber. Vibrations can no more pass through this rubber sleeve thancanclectriccurrent pass through the rubber insulation on a wire. And Spalding has worked it out so that this rubber cushioning never loses its live- liness. For the rim of the hosel is crimped around the rubber, scaling it forever from the air—retaining the liveliness of the rubber for the life of the club. Decide right now to make the**Cushion- Neck"’ your next golfing adventure. The very first chance you get, lay into a ball with a “*Cushion-Neck"’ iron. Only then can you appreciate what a sweet feel Spalding has given tothe steel-shafted club. The ‘‘Cushion-Neck,"’ in the world’s most perfectly matched clubs The new ‘*Cushion-Neck" construction comes in Kro-Flite Registered Irons and Kro-Flite Related Irons—the world's most perfectly matched golf clubs. These Kro- Flite Irons are so perfectly related that you can use the same swing and timing for every club. With your eyes closed, you KRO-FLITE ao cuuss Sold one at a time, hand tt to CUSHION cannot tell which club you are swinging. From driving iron to mashie-niblick they all feel exactly alike. Instead of mastering six or nine different swings, you master one. And that one is the right swing for every Kro-Flite iron in your bag. BUY A MATCHED SET IN EITHER OF THESE TWO WAYS You can buy a set of Spalding matched trons complete, or build it up by buying one or two clubs at a time. Kro-Flice Registered Irons are sold only in sets—never separately. The specifications of each club, in each set, are registered at warious stages in its manufacture. Thus Spalding has a complete record of every club in your set—and can replace tt if te bs ever lost or broken. Kro-Flite Registered Irons ‘come in sets of stx or nine. The set of six perfectly matched trons with “Cushion-Neck"’ steel shafts, ts $60. With hickory shafts, $50. The set of nine, with “Cushion-Neck"” Steel shafts, is $90. With hickory shafts, $73. The stx-club set can be increased to nine at any time after purchase. Kro-Fine Related Irons come tn two swinging weights, indexed by one and two crout. You can buy them tn sets or you can build up a perfectly related set by“buytng one or two clubs at a thme. Kro-Flite Related Irons with “Cushion-Neck” steel shafes are $8 each. With hickory shaft, $6.50 each. ‘The Registered Wood Set, consisting of twin Driver and Brasste, ts $30, hickory or steel shafted. Spoon to match is $15.. Let your professional oust you. Spalding dealers also carry these clubs, as do all Spalding’Stores, © 1902, A.G.84B. comicbooks.com