Life, 1929-05-10 · page 42 of 44
Life — May 10, 1929 — page 42: what you’re looking at
What you’re looking at
This page contains reader letters and advertisements rather than political cartoons. The main content includes: **Top cartoon**: A judge sentencing a husband to "ten years hard labor" for forcing his wife to live in "Mosquitoville" and refusing to buy her "Flit" (an insecticide brand). The joke satirizes domestic complaints treated as criminal offense. **Brief jokes**: Includes a prison joke about fountain pens mimicking file scratches, and commentary on Senator Jones's abstinence law. **Main advertisement**: Melachrino cigarettes, marketed as a "bit of distinction" with the tagline "Oh boy, has she discriminating tastes! She likes me, and she smokes MELACHRINOS." The ad uses gendered appeals typical of 1920s advertising. **Reader letters**: Mostly praise for *Life*'s editorial content, including its campaign against ticket scalping. One reader criticizes excessive New York coverage; another defends the magazine's use of illustrations. The page primarily functions as advertising and reader engagement rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dedham, Mass, Dear Life: I had an idea of dropping my sub- scription to Lire (which I have main. tained for many years) but I have de- cided not to, on perusal of your latest issue. If Lire is going to wage suc- cessful warfare on ticket scalping, it is going to be the biggest thing since Collier's attack on patent medicines. Whoever thought of that idea deserves a medal. Much good fortune to you. Very truly, Florence M. Cutter. Officer: “This heartless husband compels his wife to Frederick, Colorado live in Mosquitoville and refuses to buy her Flit.” Life, Judge: “Ten years hard labor.” Knickerbocker Jr. ita New York. Dear Knickerbocker: am cae Read a couple of weeks ago, in your he never took a drink in his life. Now great magazine, that somebody didn’t we must all try to live according to like your section. Well, for Pete's boys are all writing for the 5o-cent the dictates of Senator Jones’ con- sake don’t take it to heart and quit— magazines,” —Detroit News. science. —New Yorker. because you're great. Only don’t take so many trips around New York—I can’t help but figure up the expense. A “B/T" (@) F D | STl N CTl (@) N (What? I dunno, maybe I am Scotch!) Therefore concentrate a lit- tle bit more on “Manna about Town.” —I just about forgot: Your section is made all the better by Russell Patter- son’s pictures. Yours truly, Cc I G A . TT E S Ira Thompson. April 8, 1929 OverHearp tn A Prison: What is The author of the Jones law says the scratching sound? Is somebody filing the bars? “No, that’s fountain pens. The Dear Life: Live hit the bottom a few weeks ago, and I thought she would never come up again. The April 8th issue proves the contrary delightfully. Looks cone vite now as if Lirg had come to life! Has LAIN ENDS always beeo, too aluable oe fine E: rage weekly to allow the mud and muc! HS a ee this age to smother it. a ridge? Then Clip This Cow Sincerely, Tosacco COMPANY MM. 6-10-29 Henry R. Rose. UNION su pire Avenue, New York City Gentlemea:— Mech rsesperee: Her ot Uy es Mencbeens Life Publishing Company, Q) the sored wi the latest rules cf Nev York City. fuse Consren. ty ie % or ceri. "Tear veading a letter in your maga- Penclise tay chek for rit 3 wir zine from Scott Peters, Little Rock, Arkansas. He said he did not like pictures in your magazine, but wanted reading. I do not agree with Mr. Peters. I like the pictures and enjoy seeeee “Ob boy, bas she discriminating tastes! your magazine very much. She likes me, and she smokes MELACHRINOS.” Yours very truly, WHEN ORDINARY CIGARETTES WON'T DO—SMOKE MELACHRINOS (Miss) Lillian M. Kenyon. comicbooks.com