Life, 1929-05-17 · page 48 of 52
Life — May 17, 1929 — page 48: what you’re looking at
What you’re looking at
This page contains two distinct elements: **advertising** (Hinds Cream shaving product, bottom left) and **editorial content** (a humorous column about book reviewing, center/right). The main piece is a satirical essay by someone retiring from book criticism. The author admits he never actually read books thoroughly—just jacket blurbs and press sheets—yet still reviewed them. He's leaving the profession before being exposed as a "literary critic" (used mockingly). The humor lies in the confession that professional book reviewers often fake expertise, skimming rather than reading. His daughter's innocent question about taking "money for reading b-books" becomes the final humiliation. The column mocks both pretentious book critics and the publishing industry that enables them. By 1929 (when this appeared), such satirical jabs at intellectual posturing were common in *Life* magazine's comedic commentary on American culture and social hypocrisy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
didn’t some one ‘think of this before? —SAYS many a man with a tough beard and a tender skin after trying Hinds Cream before he lathers. We learned it by accident our- selves. It’s an accident no longer. For millions of men now include it in their shaving ritual. Marvelous forsoftening thebeard! Try it and see for yourself! Just rub it in. Then lather right over it. After you shave, rub in some more to keep your skin relaxed all day. Borrow your wife’s bottle—or use the coupon. HINDS CREAM REG. U. 8. PAT. OFF. Before and After Shaving OL &F..199 LEHN & FINK, INC. Sole Distributors Dept. 1139 Bloomfield, N. J. Please send me « sample bottle of Hinds Honey & Almond ream. Iwant a amooth, quick ve. (Prin name and address) ‘This coupon not after 1. 1930 Lehn & Fink (Canada) Tisned.9 Doric Aves Toroate 8 Life that... who do you think you are, Dorothy Parker? Then, too, if you like a particular book, you'll want to read it anyway. If you don’t, you’d be a fool not to finish it on the chance of finding something to take a crack at in the later chapters. Some people can work up pretty fancy reviews with opinions and psy- chological criticisms from a swift esti- mate of the jacket blurbs, the press sheets, and the books section of the New York Herald-Tribune. But I never was smart enough to get away with that sort of thing—very often. There are, to be sure, a lot of books that don’t get read at all. Most of the fun comes from guessing what will be a Big Thing, and what might just as well have been privately printed. There are some publishers that seem to specialize in bad books, poor little pre-mature brain children that are not quite right. Once in a while, of course, they fool you, and a first novel with all the ap- pearances of a dud explodes into a best seller. But not often. Again (still for the benefit of my successor) look out for so-called pub- lisher’s teas. A lot of authors and authoresses turn out to be rather charm- ing and fascinating under the influence of stimulants, and it is very easy to let a charm hang-over improve on what is really a dull variation on an antiquated theme. Well, it’s all over. From now on, I can read what I like—not what looks as though it might turn out to be im- portant. And if anybody asks me what I think of a book, I'll say, “How are you?” and change the subject. Perhaps it’s just as well. This thing couldn’t have gone on much longer without somebody calling me a “lit- erary critic” and forcing me to end it all. Only the other day, my litle innocent girl came up to my knee and said, “Daddy—dear old daaadee-ce! Is it true? Oh, say it ain't so... what the other girls are whispering . about your taking money for read- ing b-books?” “Yes, dear,” I confessed, hanging my head with shamey-shame, “it's— it’s true... . But please try to un- der—... please be broad—... don’t be hard on your old father . . . it wasn’t very much money.” So we are going away... away from it all . .. perhaps, in a distant city, under an assumed name, we can take up life anew... perhaps our little gal may forget, in time, that her old man reviewed books. But, I—I can never forget ... I'll have to buy them, now ... Ah! the pity of it... A Pipe Gives More Than Mere Pleasure Here are four tips why Pipe-smoking does more than just afford a man genuine enjoyment; it seems to help a man’s bean work better. Pipe-smokers are calm, unruffied fellows, They think straight in_ meetings, skip ahead of other minds. They pack their briars, light a match, take a few deliberate puffs; .. and clear-cut decisions are there! Just smoke a pipe yourself for a while and see if it’s not so. You'll agree with what science has a/ways held: that the sweetest, purest, most enjoyable form in which tobacco can be smoked is in a pipe. Four Hot Tips from ___ [ _ Sinokees “in the know” ] Never smote o hot pipe, Allow the bowl to cool and dry alter every smoking. Not a bad idea to have two pipes! Try it and tee how much more enjoyable pipe- smoking is! Q Don't be an “asthmatic pipe-smober”—ove of those birds that blow the smoke back into the stem of the Ly edie out of the overbeat their bons aad heace mise tro overheat their bor ind hence miss two- thirds of the joy of good pipe-smoking 3 Smoke a ood pipe. Pay at least a dotlar. More if you caa. You're buying a friend Buy a good one. A cheap pipe ( exception of an unfinished often to heavily painted over perfections that you emoke varnish—not pure, fragrant tobacco. Smate a toed tobacco. | Not necessarily a0 expensive, fancy brand. There is a certain Burley mixture t comes in a little tin that has, been a leading favorite ia thit country for more than twenty-Gve years. Edgeworth... and it costs oaly 1Sc! Try this FREE offer now! If you've never smoked a pipe—let us send you Tree some gener- ous pipefuls of Edge- work Ready-Rubbed smoking tobacco. Simply write your name and address to Larus & Brother Co., 16 S. 21st Street, Richmond, Va. Both _Edge- worth Ready- Rubbed and Edgeworth Plug Slice come ir va- rious sizes from small pocket pack- ages, to hand- some pound humidor tins. Plug Slice Edg- worth is pack- ed in thin slices, for pipe-smokers who like to ‘rub up” tf tobacco in the palm of the hand. comicbooks.com