Life, 1929-06-21 · page 22 of 40
Life — June 21, 1929 — page 22: what you’re looking at
What you’re looking at
This page is a fundraising appeal for Life magazine's Fresh Air Fund, which sends poor children from New York City tenements to summer camps. The photo shows children resting at camp; the cartoon depicts a child sliding down a castle wall while adults watch, captioned "Now to make good!"—suggesting both the joy of camp and the hope that underprivileged children will improve their circumstances. The text emphasizes that only $20 sends one child to camp for sixteen days of "wholesome food" and outdoor recreation away from crowded, polluted city streets. Life frames this as a moral obligation to readers, noting the fund has operated forty-two years and served 52,000 children. The listed donations show actual contributors. The appeal targets the magazine's affluent readership, urging them to "make whoopee" (have fun) by enabling poor children the same opportunity. The underlying message reflects Progressive Era attitudes: that fresh air, nature, and wholesome leisure could reform and uplift urban poor children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
20 LIFE’S Camp _ for “Another season; another reason for making whoopee” at Lire’s Camps. That's just how our kids feel about it. The first batch of camp- bound youngsters is all set to go next week. And the camps are all set to receive them in proper style, too. The tents, all white and spick and span, are set up. Inside them are the cots, ready with warm, woolly blankets for cold nights, neatly turned down and waiting for sun-browned litle bodies to snuggle in. Food supplies sent by generous contributors are wait- ing for hungry teeth to nibble into them. The apparatus for games, shiny and bright on the sunny field, is wait- ing for that eager bunch of vacationing kids to start a real holiday. There are a lot of kids, too, who are waiting, waiting to know if the fun of camp life is awaiting them. Is it? Anxiously this question comes to us from tenement children from the East Side, from the West Side, from the huddled dumps in the lower Bronx—and we ask this same question of you. For the answer, whether it be a joyous affirmative or a heart- breaking negative depends on you. For Lire’s Camps are not self-supporting. They depend for their existence on Lire’s readers, who have never failed to respond to the appeal of the chil- dren of New York’s slums for a lit- tle joy and sunshine in their crowded, dreary lives, Life Needy Children We believe that you will not fail us this year. In the face of the chil- dren’s hope and belief in you, we know that you will not fail us, but will help now, as in the past to main- tain these camps. It costs so little to do it, too. It takes only twenty dol- lars to send one girl to Lire’s Camp for Girls at Branchville, Conn., or one boy to Lire’s Camp for Boys at Pot- tersville, N. J., for sixteen days. Six- teen days of rollicking fun and merri- “Now to make good!” ment, of substantial, wholesome food, of outdoor games unhampered by traf- fic and regulated by the referee’s whis- tle instead of the automobile horn. Make it possible again this year by filling out a check now to Lire’s Fresh Air Fund, 598 Madison Avenue, New York City. —I. M. LIFE’S FRESH AIR FUND Lirt’s Fresit Ain Funp has been in opera- tion for the past forty-two years. In that time it has expended $476,000.00 and has given a happy holiday in the country to 52,000 poor city children. . Twenty dollars, approximately, pays for such a holiday for some poor child from the crowded, hot city. Won't you help? Contributions (which are acknowledged in Lire about four weeks after their receipt) should be made payable to Lirt’s Fresu Ain Fonp, and sent to 598 Madison Avenue, New York. Previously acknowledged $2,742.50 >. E, Riley, Boston 25.00 R. L. G. New York” 100.00 tarling W. Childs, New York 25.00 G. A. W., Buffalo, N.Y. ......0... §.00 Wallace Meyer, Chicago 5.00 Henry C. Haile, Springfield, Mass.. 20.00 “A Friend,” New York 25.00 Anonymous, (C. B., New York).. 5.00 John Sloane, New York 10.00 Hiram W. ‘Sibley, Rochester. . 100.00 C. Ledyard Blair, New York...... 25.00 $3,087.50 To see a tennis ball bounding about the courts, you wouldn't call it lazy. And yet, deep down in every tennis ball is a longing to hop over to the other side and watch the game through the wire fence. I sometimes sit and look at a little grain of sand and think it would be a big rock, if sand didn’t live on spinach. W. this town will Nc of th Or mist drug Ca mear dow prett to be D: the t good all p for « M Hell passe Su smal peop prett prett the « The taxic an’s | son M comicbooks.com