Life, 1929-06-21 · page 29 of 40
Life — June 21, 1929 — page 29: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. The page features a Dodge Brothers Senior automobile advertisement from Life magazine. The illustration shows two fashionably-dressed women in 1920s style (shorter hair, modern clothing) examining or posing with the car. The accompanying text uses aspirational language—"individuals of standing," "distinctive," "custom cars"—to market the vehicle as a status symbol for the socially prominent. The "force of character" headline suggests the car reflects the owner's refined personality and taste. The advertisement emphasizes style, performance, and "new lower prices," appealing to upper-middle-class consumers who want luxury without the highest cost. The Chrysler Motors branding indicates this is a corporate advertisement promoting their Dodge division. There is no apparent satire or political message—it's straightforward automotive marketing using period conventions of gender and class aspiration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
B “7N\ Car with Force of Character INprvipuALs of standing, whose personal be- longings invariably are distinctive as well as correct, hold the Dodge Brothers Senior in the highest regard. In its clean-cut, substantial lines, its refreshing color treatments, its complete neatly-tailored interiors, they recognize a style and bearing in keeping with their own charac- ter. In its smooth, brisk, pliant performance, they find new efficiency in going and coming. The Dodge Brothers Senior shares the distinguished air of custom cars. It perpetuates the best Dodge Brothers traditions just as it interprets the rich- est notes in moder style. Its new lower prices are exceptional for such obvious fine-car value. Convenient Terms DODGE SENIOR ROADSTER (wire wheels extra) DODGE BROTHERS SENIOR @® CHRYSLER MOTORS PRODUCT comicbooks.com,