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Life, 1929-06-28 · page 30 of 37

Life — June 28, 1929 — page 30: what you’re looking at

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Life — June 28, 1929 — page 30: Life, 1929-06-28

What you’re looking at

This page is primarily **commercial advertising** with secondary content. ## Main Content: **Simmons Chains Advertisement** (left): A jewelry ad promoting gold-filled watch chains, emphasizing that chain selection reflects "cultivated taste" and complements one's watch. The featured "Waldemar" design costs nine dollars. **Life's Title Contest** (center): A reader participation contest offering $1,000 in prizes for clever, short titles (under 20 words) for an unnamed picture on page 18. Closes July 31. This was common engagement strategy for magazines of this era. **Movie Review** (right column): Discussion of the film "This Is Heaven," featuring actress Vilma Banky and James Hall. The reviewer notes a paradox: the film would be better artistically without dialogue but performs worse at the box office. **Rexall First-Aid Kit Advertisement** (right): Marketing emergency medical kits as portable safety equipment for vacations and automobile trips. The page reflects 1920s consumer culture and early sound-film transition issues.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a oe SS It’s your chain. You can own the kind you wish. You can wear it when you please. But you can’t get around this... the choice of the right chain inevitably reflects a cultivated taste. Simmons Chains are carefully, thoughtfully designed, quite in keeping with the modern spirit... and what is more, they do justice to your watch! The chain above is 30711, a gold-filled Waldemar at nine dollars. Your jeweler will be glad to show you this attractive chain, together with many other Simmons designs .. . equally smart, equally reasonable in price. R. F. Simmons Co., Attleboro, Mass. SIMMONS (@ HAIN S & : Life Lire’s Title Contest (See Page 18) CONDITIONS Lire will pay $1,000 in prizes for the best titles for the picture on Page 18. By “best” is meant the cleverest and shortest. The Editors of Lire will be the judges. Titles may be original or quotations from well known authors. They must not exceed twenty words. Contestants may submit as many titles as they wish, but none will be returned. The contest is now open to every- body and will close midnight July 31. Should two or more persons submit the same winning title, each one will be awarded the full amount of the prize tied for. The final award will be announced as early as possible after the close of the contest and checks will be sent simultancously with the announcement of the awards. Address all titles to Lire’s Title Con test, 598 Madison Avenue, New York. N. Y. CONTEST CLOSES JULY 3). Movies (Continued from Page 23) tion is represented by perfectly good English sentences that are shown in the subtitles. Suddenly the characters break into dialogue again, and you realize that the subtitles were only fooling and that Vilma’s English really hasn't improved much since the day she landed. James Hall plays opposite Miss Banky and takes the part of the fairy prince in the form of a wealthy young man who makes believe he’s a chauf- feur. The average audience will get the usual amount of kick that audi- ences get out of being in cahoots with the leading man in his secret and in waiting for the time when he will admit that the big house and the big car are really his very own, and that they will be hers, too, if she will only say one magic little word. But even with this hackneyed theme, Miss Banky’s performance would have made the picture passably —good— without the dialogue. So here we have a paradox. If the dialogue had been left out, “This Is Heaven” would have been a better movie but a poorer box-office attraction. After all, how- ever, motion-picture producers must live. AGAINST INFECTION Here's instant treatment wh something happens! Th aid Em y Kit is equipped fectant, absorbent cotton, gauze, su al plaster, iodine, ammonia andotherreq- uisites needed when someone is hurt or suddenly taken ill. Take it along for safety on your vacation —on hikes—on auto trips. Compact, light, easy carryand pack, Rexall Firstaid Emergency Kits are sold only at Rexall Stores. Save with safety at your DRUG STORE here is one | me yen. You will recogni it jis sign. Liggett’s are also Rexall Stores. comicbooks.com