Life, 1929-06-28 · page 31 of 37
Life — June 28, 1929 — page 31: what you’re looking at
What you’re looking at
This page presents a humor feature mocking the common frustration of serialized magazine stories that span multiple pages. The "Jumping at Conclusions" section collects absurd, unintentionally hilarious results when readers connect the ending of one article directly to the "continued on page X" notice—creating nonsensical juxtapositions. Examples include: "the poor princess did not know if her husband were dead or continued on page 104" and "Pope Pius will turn to page 2, col. 6." The satire targets both magazine editors' poor layout decisions and readers' experience of fragmented narratives. The page also includes a small cartoon by Punch depicting two workers, and a Dentyne chewing gum advertisement promoting white teeth and smiling—typical 1920s-30s consumer advertising emphasizing beauty and social appeal. The feature invites readers to submit their own "conclusions" for payment, making it participatory satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jumping at Conclusions Note—When reading a story that breaks over to another page, include the “continued” line with the last line and see what you get. Lire will pay five dollars for each one printed, but remember other people read the same magazines you do and the first one in gets the five. Send them to the Con- clusion Editor, Life, 598 Madison Ave., New York. Conclusions must be clipped from newspaper or magazine. None will be returned. Their misery was complete; the poor princess did not know if her hus- band were dead or continued on page 104. —Photoplay. This ceremony is called Tashlich, which means concluded on page 88. —Jewish Tribune. And by this time the bull had con- tinued on page 44. —Ladies’ Home Journal. On May thirtieth, Pope Pius will turn to page 2, col. 6. —Denver Post. Life The next instant two mounted po- licemen rode up and informed me in German that I was continued on Page 50. —Collier’s. Anthony continued to sit before the fire. The heels of Aline tapped lightly above his head—she was doubtless, poor child, considering what she con- tinued on page 46. —Saturday Evening Post. “She was aiming to run away with that young Jellett—run away tonight. And I guess you know what continued on page 165. —Saturday Evening Post. On the door of the Gregory law office in the Balfour Building in San Francisco, the name of Herbert Hoo- ver is inconspicuously continued on page 160. —World’s Work. Glass of Soda with tablespoonful Abbott's Bitters» gr fonic and palatale: Sample. Bitters by ma 5 ets. in stamps. C. W. Abbott & Co, Baltimore, Md “Hang it all,” he said, sticking out his chin, “this is concluded on next page. —Liberty. Stconv (busy with sponge): Funny thing, *Arry, you begin to remind me o' somebody. Punch (by permission) It keeps teeth WHITE “There are smiles” . . . went the popular song . . . “that make you happy.” “Happy” is right. For a flashing smile makes you attractive and popular —and popularity brings happiness. To have white teeth—gleaming teeth—healthy teeth, chew Dentyne. Chew Dentyne—and SMILE. No other chewing gum has ever matched its delicate spicy flavor. No other, say chicle experts, has ever matched its pliant “chewy” quality. Buy a whole box today so you'll never be without it. ..and smile/ comicbooks.com