Life, 1929-07-05 · page 3 of 41
Life — July 5, 1929 — page 3: what you’re looking at
What you’re looking at
This is a **Kolster Radio advertisement**, not political satire. The illustration shows a well-dressed man with a cane confronting a woman at an open window—a visual pun on the advertiser's product name and the phrase "the open window." The ad plays on the old proverb "Reputation is built by Reputation," claiming Kolster radios are so highly regarded that satisfied owners enthusiastically recommend them to neighbors. The threatening pose of the man appears designed to humorously suggest the aggressive enthusiasm of word-of-mouth marketing. The text promises that listening to the Kolster Program (Wednesday evenings on Columbia Chain) will make readers join "thousands of satisfied Kolster owners." This 1929 advertisement targets radio-set purchasers during the early commercial broadcast era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-- the open v Many Kolster owners have sur- prise calls from neighbors eager to ask the question: “What make is that set we heard?” And when such an inquiry is made it is invariably followed by a purchase and by the swelling of the chorus: "Kolster is a fine set!” It is literally true that with Kolster the old proverb has proved sound: “Reputation is built by Repetition”. And the makers of Kolster Radio never claim more for Kolster than Kolster owners claim. Find out what these claims are from Kolster enthusiasts in your neighborhood and shortly you too will join the thousands of satisfied Kolster owners. —=-_ Enjoy the Kolster Program every Wednesday evening at 10 P. M., East- ern Daylight Saving Time, over the nation-wide Columbia Chain. KOLS TER RADIO “LIFE: Py as 2nd Class Matter New York, June 8, 188. hed Weekly by Life Publishing Company, $98 Madison Ave., New York, , at New Yor N.Y. Subscription, rk Post Office, der act of March 3, 1879. Printed in U. Ofice at Cleveland, Ohio. Ent’d as 2nd Clase Matter at the Post Office Dept., Canada, 6" 1929, Life Pub, Copyright by Kolster Radio Corporation, 1929 od Class Matter at the Post , $5.00. Vol. 94, No. 2435, July 5. 1929, Eot’d Ent'd as 2 S., England and British Possessions. comicbooks.com