Life, 1929-07-05 · page 4 of 41
Life — July 5, 1929 — page 4: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page** — it's a straightforward advertisement for O.C.F. (Oakes, Cole & Fay) marine cruisers, manufactured by the American Car and Foundry Company. The page features a photograph of the O.C.F. 47 boat and uses the metaphor "on the shoulders of a giant" to describe how smaller O.C.F. craft benefit from the company's extensive experience building transportation units since 1924. The text emphasizes manufacturing quality, craftsmanship, and reliability of Hall-Scott marine engines. The advertisement lists showroom locations in major cities (New York, Boston, Detroit, Cleveland, Chicago, San Francisco, Wilmington). This is a commercial product advertisement, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 Life e e e on the shoulders of This is the famous O.C.f 47; the first boat O.C.£ built, the boat that launched the great O.C.£ fleet. It bas been re-designed, the interior has been re-arranged and many up-to-the-minute conveniences have been added. Tbe O.C.£ 27’ cruising runabout and the 30', 40', 47’, $4’, and 68 cruisers may all be purchased on a convensent deferred payment plan. See the O.C.F fleet for yourself at any of these showrooms— or write for detailed descriptions and prices: New York— Q.C.f Marine Salon, 217 West 57th Street. Other show- rooms at: Boston—Noyes Marine Sales Co., 1037 Com- monwealth Avenue . . . Detroit—Q.C.f Salon, 500 E. JeffersonAvenue... Cleveland—The Yacht Sales & Service, Inc., 18123 Detroit Avenue . . San Francisco —S. C. Kyle, 427 Rialto Building . . . Chicago—Ward A. Robinson, 8S. Michigan Avenue . . . Wilmington, Del.—American Car and Foundry Company. giant ! § a When the first O.C. cruiser was launched in 1924, the American Car and Foundry Company had been a gigantic enterprise for many, many years. And its long experience in the production of transportation units, its power to command talent and craftsmanship and to effect substantial manufacturing economies were all focused on making that boat the finest possible achievement of a gigantic effort. Just as the child can reach even higher than the giant when he is carried on the giant's shoulders, so have that first trim craft and the fleet that followed it placed the name Q.C.f- beside a new high mark of accomplishment. The beauty, the staunch seaworthiness and the comfort ing security built into every Q.C.£ cruiser—the absolute dependability of every Hall-Scott marine engine —have been new and greater assurances of the standards of work- manship and the resourcefulness of the great company ‘that stands behind them. QC ft: QC, f? NEW YORK MARINE SALON 217 W. 57th Street, Bet. 7th Ave. and Broadway AMERICAN CAR AND FOUNDRY COMPANY comicbooks.com