Life, 1929-07-19 · page 3 of 36
Life — July 19, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Timken Roller Bearing Company advertisement** from July 19, 1929 (Life magazine), not political satire. The cartoon illustrates a humorous concept: motorists with Timken bearings can drive so smoothly they might as well be sailing. The illustration shows a car transformed into a sailboat with passengers enjoying leisurely sailing while traveling on roads. The ad's message is that Timken bearings provide such smooth, effortless driving that it feels like recreational sailing rather than motoring. The copy emphasizes durability—bearings that "weather the storm, ride the rough road waves, stand the shock, thrust, speed and torque, and **stay young**." This is commercial advertising employing whimsical imagery to sell automotive components to 1920s motorists, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- SMOOTH ( lor motorists who Say “TIMKEN-EQUIPPED" Timken-equipped cars carry the load, weather the storm, ride the rough road- waves, stand the shock, thrust, speed and torque, and stay young! Yours is the freedom of the highways ..once you start and steer a straight course in a car equipped to preserve AILING its youth with Timken taperedconstruc- tion, Timken POSITIVELY ALIGNED ROLLS and Timken-made steel. Just sail into any auto salesman and insist, if you must, on a “Timken Bear- ing Equipped” car... Then you'll have smooth sailing for years of miles. THE TIMKEN ROLLER BEARING COMPANY, CANTON, OHIO TIMKEN: BEARINGS LIFE: Published Weekly by Life Publishing Company, $98 Madison Ave, New York, N.Y, Subscription, $5.00, Vol, 94, No, 2437, July 19, 0 2nd Clase Matter New York TEE, SONEw Vork Post Ofsce, veder sey of Mure 3 1859, Printed to Us $A. Bo ahve 2ad Clie Atavien ne the Post Osice at Cleveland, Ohio, Eatid an 2nd Clans Matter at the Post Ofiee Dept, Cantds, Copyrighe i923 Lis Pek, Costa U8. ary Slatin gk the Fost comicbooks.com