Life, 1929-07-26 · page 2 of 36
Life — July 26, 1929 — page 2: what you’re looking at
What you’re looking at
This is a **1929 automobile advertisement** for Stutz and Blackhawk cars—not a political cartoon. The page promotes luxury vehicles by claiming they are "leaders" that appeal to distinguished owners. The ad uses **social hierarchy language**: it references exclusive fashion centers (Paris, London's Bond Street) and claims Stutz outsells competitors among wealthy buyers. It lists technical features (safety glass, overhead cam, worm drive) to establish superiority. The illustration shows a lineup of cars demonstrating the brand's prominence. The entire page is commercial messaging, with the disclaimer at bottom stating "NO OTHER CAR MAKER COULD TRUTHFULLY SIGN THIS ADVERTISEMENT"—a boastful claim typical of 1920s luxury car marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STUTZ IS A LEADER which appeals to LEADERS Gs BLACKHAWK at $2395 delivers a high percent- age of Stutz performence- with-safety features, at rices recently reduced, Blackhawk prices renge from $2395 to $2735 (f.0.6. factory). Stutz, at the factory, is priced $3395 to $10,800 iat STUTZ ann BLACKHAWK CARS Ineverysphereoflifethereisasmall minority which leads the crowd. Among feminine style centers, there is only one Paris. And in Paris, only a small but mighty group of names, such as Patou, Lelong, Chanel, Lanvin, Worth. There is, in the world of men’s fash- ions, only one London—oneBond Street. In all the allied armies, there was only one immortal Foch—among fliers, there is still but one Lind- bergh. mete And among motor cars of 1929, there is only one Stutz. It is the only American car which sends nearly 25 percentof its total production to foreign markets! It is the one car which outsells all others in that exclusive social col- ony, Tuxedo Park. In that criterion market, New York, it is the only high class car which has recorded, in 1929, a sales in- crease of one hundred and seventy- two percentoversalesforlast year. Itis the car of leaders, who by their discernment are always ahead of the crowd. This leadership of Stutz among dis- tinguished owners may be traced to their keen recognition that Stutz is intrinsically a finer automobile. So definitely fine that this is the amazing fact: It takes TEN other cars to deliver ten salient features of the Stutz, and even then this remarkable carhas many majorfea- tures all its own. Safety glass all around, transmis- sion with four forward speeds, overhead cam, worm drive—these are a Few of the features combined only in the Stutz and Blackhawk, to produce outstanding perform- ance-with-safety. Beyond this impressive list, Stutz can offer you SAFETY engineered into the car, by the lowest center of weight; SAFETY embodied in the Noback, which automatically prevents backward rolling on any incline; SAFETY enhanced by “feathertouch” brakes—the most powerful deceleration on any American car; SAFETY from side collision, due to side-bumper steel running boards integral with the framel When you buy a Stutz or Black- hawk, you ride a rising tide. Yet you own a car so exclusive that on the crowded highways of today, it commands the admiring tribute of others whose lips form the excla- mation, “There goes a Stutz!”” STUTZ MOTOR CAR COMPANY OF AMERICA, INC., INDIANAPOLIS, IND. NO OTHER CAR MAKER COULD TRUTHFULLY SIGN THIS ADVERTISEMENT comicbooks.com