Life, 1929-07-26 · page 4 of 36
Life — July 26, 1929 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Metropolitan Life Insurance Company**, not satire. The "Common Sense" article features an unnamed famous doctor discussing patient care philosophy. The doctor's anecdote criticizes patients who expect medical apparatus and prescriptions rather than accepting lifestyle advice—diet, sleep, fresh air, and exercise. When he told one patient this plain truth, the patient considered him a "robber." The doctor then prescribed the same advice *with* a "scientific apparatus" and formal orders, which the patient accepted and followed successfully. The satire is **subtle**: it mocks how people value medical authority and official-seeming treatments over identical practical advice given informally. The irony suggests patients prioritize *perceived* expertise over actual health fundamentals. The advertisement promotes Metropolitan Life's free health booklet on "eleven important rules of health."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FAMOUS doctor said, “Many of the people who want me to diagnose and treat their ailments are more impressed by some scientific medical apparatus than by plain, common sense advice. And they are more willing to follow orders faithfully if given some special office treatment. “Recently a man I know well came in looking hag- gard. I gave him a thorough physical examination while inquiring about his living habits. The diag- nosis was clear but the patient a problem. If I had told him the simple truth that what he needed most to get back his health and strength was to slow down, sleep more, and get the proper amount of fresh air and exercise, he would have thought I did not understand the com- plications which were undermining his health. Had I sent hima bill for such advice, he would have told his friends that I was a robber and not fit to practice medicine. “So I gave him a treatment with a scientific apparatus and wrote a simple prescription. At the same time I gave strict orders as to what he should eat and drink, how many hours he might work, how long he should remain in bed, and the amount of time he should devote to outdoor exercise. To make sure that he was following my orders con- cerning his living habits, I had him report once a week for further observation and treatments. In a few weeks he was well. He will tell you—and he believes it—that I am a great doctor. ; “Perhaps someone may say my methods with him were open to criticism. But it was my responsi- bility to use every means within my power to bring him back to good health. Knowing my patients as I do, I know that many of them will not obey my orders for correct living habits if given without special treatment or medicine. More than half of the people who consult me would not have to do so if they would learn and practice important rules of health. They expect me to cure them of physical ailments which they could easily have avoided.” A majority of cases of physical let-down and dis tress are caused by careless or wilful violation of health rules. Bad eating habits, too little sleep and rest, lack of fresh air and exercise, worry, self-pity are responsible for many cases of bad digestion, headaches, poor circulation, constipation, jumpy nerves, depression and run-down condition. The Metropolitan Life Insurance Company has hada booklet prepared by eminent health experts which tells simply and clearly the fundamental rules of intelligent living habits. A chapter or more is devoted to each one of eleven important rules of health under the headings Sleep and Rest, Fresh Air, Sunlight, Exercise, Cleanliness, Water, Food, Comfortable Clothing, Work and Play, Good Posture and Good Mental Habits. Metropolitan Life Insurance Com; 1 Madison Avenue ad New York, N. Y. Booklet Department 89-F. Gentlemen: Please mail free, without any obligation on copy of your booklet, “Health, Happiness and METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each yeat comicbooks.com