Life, 1929-07-26 · page 8 of 36
Life — July 26, 1929 — page 8: what you’re looking at
What you’re looking at
This is a humorous comic strip titled "C'm on in—th' water's fine!!" depicting a dog's various beach and water activities throughout a day. The strip shows the dog playing, swimming, running, and interacting with beachgoers in different scenarios. Below the comic, Life magazine announces a naming contest for "Edwin's dog," offering a pedigreed wire-haired fox terrier as the prize to whoever submits the most appropriate and clever name. The contest deadline is August 31, with entries sent to Life's New York office. This appears to be promotional content encouraging reader participation—a common engagement tactic in early 20th-century magazines. The humor derives from the dog's innocent mischief and the playful situations it creates at the beach, rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
C’m on in—th’ water's fine!! Lire thinks Edwina’s dog ought to have a name. To the person submitting the most appropriate name and cleverest reason for its selection, Lire will present a pedigreed wire-haired fox terrier. In case of two or more tieing, each will receive a prize pup. Contest closes August 31. Send all names and reasons to Edwina, Lire, 598 Madison Ave., New York City. None will be returned. comicbooks.com