Life, 1929-08-16 · page 2 of 36
Life — August 16, 1929 — page 2: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Sheaffer fountain pens and pencils, marketed as superior writing instruments. The page features several decorative pens arranged around an illustration of a bird in flight, set within an ornamental leaf-pattern border. The ad emphasizes Sheaffer's "Lifetime" guarantee and highlights their new Safety Skrip bottle—described as "practically non-breakable" and "non-leaking." The copy claims Sheaffer pens "outsell all others in America" and stresses innovations in writing quality and durability. Pricing information indicates Lifetime pens ranged from $3 to $10, with pencils from $5 and up—substantial costs for the era. The advertisement lists multiple international locations where products were available. There is no political cartoon or social satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why most people aS er2is a = 8 x3 ? buy S i Lifetimes’ Sheaffer pens and pencils—standards of the world—outsell all others in America, for Sheaffer is the source of innova- tions that make writing, pleasant. For example—brilliant coloring, $raceful, restful-writing, Balanced models, stalwart refular models, and the unconditional Lifetime? guarantee. Today Sheaffer introduces the Safety Skrip bottle, a re- markable new container for Skrip, successor to ink. It is * practically non-breakable—non-leakin3—can be carried in grip or handba?,— always ready. Its value is one dollar, ’ but costs 50c filled with Permanent Skrip (re-fills 3 for 25c). At better stores everywhere *Lifetime® pens are guaranteed unconditionally for your life. Other Sheaffer products are forever juaranteed against defect in materials and workmanship. Green and black Lifetime’ pens, $8.75; Ladies’, $7.50 and $8.25. Black and pearl De Luxe, $10.00; Ladies’, $8.50 and $9.50. Pencils, $5.00. Others lower. |] SHEAFFER'S PENS-PENCILS-DESK SETS-SKRIP See TLR: W.A.SHEAFFER PEN COMPANY, FORT MADISON, IOWA,U.S.A. Ne " New York + + + + Chicalo + + + + SenFrancisco ¢ tas W. A. Sheaffer Pen Co, of Canada, Ltd., 169-173 Fleet Street—Toronto, Ont. Wellington, N.Z. + Sydney, Australia + 199 Regent St.— London Reg, U. 8. Pat. Of, comicbooks.com