Life, 1929-08-16 · page 34 of 36
Life — August 16, 1929 — page 34: what you’re looking at
What you’re looking at
This page contains primarily **advertising and administrative content** from *Life* magazine (August 16, 1929), not political cartoons. The main elements are: 1. **Marlboro cigarette advertisement** featuring Miss Emily E. Penick of Lexington, Virginia, with her endorsement (handwritten inscription). This represents early cigarette marketing using celebrity/society figure testimonials—a common practice before tobacco health warnings were mandated. 2. **"Mrs. Pep's Diary"** — a serialized humor column describing upper-class social activities (shopping, tea parties, theater-going). The references to "Charlie Chan" and dismissive characterizations reflect 1929 attitudes; the humor targets wealthy leisure pursuits and social pretension. 3. **Theatre ticket service and subscription information** — practical magazine business content. The page reflects *Life's* era as a satirical magazine for affluent readers, mixing entertainment gossip, consumer culture, and social observation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Miss Emu E. of PenrcK Lexington Va. Mass Penick writes: “Tari bono it Peganstls Jor Thess Whe Every Marlboro full, firm and round (itd as tay ) MARLBORO PHILIP MORRIS & CO, LTD. INC, NEW YORK LIFES THEATRE TICKET SERVICE 598 Madison Ave. New York City Purchase Order (Directions for using on Page 24) August 16, 1929 Dear Lire , Vol. 94 Number 2441 Published by LIFE PUBLISHING COMPANY, 598 Madison Avenue, New York CHARLES DANA GON, Chairman of the Board CLAIR MAxwett, President Name of show No. seats Date LANGHORNE GIBSON, Vice-President Hexry A, RICHTER, Secretary-Treasurer NoeMaN ANTHONY, Editor 1 want seats for the following shows Live is published every Friday, simultane ously in the United States, Great Britain, Can- ada and British Possessions, Title registered in U. S. Patent Office. The text and illustrations in Live are copy- righted. For nt Rights in Great B apply to Live, Rolls House, Breama Buildings, 4lternates Fetter Lane, London, E. C.. England. The foreign trade supplied from Live's London Office, Rolls House. Breams Buildings, London, Remarks j z.C. No contributions will be returned unless ac- companied by stamped and addreased envelope. Live does not hold itself reaponsible for the Joes or non-return of unsolicited contributions. Name ae r gue Notice of change of address should reach this office two weeks prior to the date of issue to be affected. All communications should Addre: be addressed to LIFE, $98 Madison Avenue, New York, Check for $—— enclosed Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). Mrs. Pep’s Diary (Continued from Page 13) tire meal had I been acquiescent. Straight from the train to the shops, buying a pair of shell spectacles with flexible shanks which will not sip down on my nose when I bend to make shots at croquet. Also a magical memorandum pad from which the in scription vanishes at the mere pressing of a button, and a dry sponge guaran teed to clean felt or suede without professional assistance. Tea at Marge Boothby’s penthouse, finding there Dr. Coonley and Mabel, Mr. Gore, and a cavalier, hitherto unknown to me, who presented Marge with a fine old silver dish which he had lately brought from England, thereby causing me to hasten home and despatch a telegram to Samuel. Jury 25—Off betimes to the chiropo dist and hairdresser, wearied by their ministrations to the extent that | could make no further purchases save a swizzle-stick for our host, so back to my chaise-longue and “The Black Camel,” greatly pleased with the butler therein. who complained, during his employment in Hollywood, of movie queens who wept in his presence and told him stories of unrequited love, and of movie actors who called him “old pal,” treated him like a long los. brother and embraced him when in their cups. I did also like Charlie Chan, the Chinese detective who, ad dressed by one of the colony as a heathen, mildly mentioned that his race had been engaged in inventing the art of printing at a moment when gentlemen in Great Britain were still beating one another over the head with clubs. Luncheon with Lydia Loomis. who gave me stuffed eggs and tomato jelly and a fragrant mint cup, very fine, but she did not like my new beige hat and was inspired, probably by the Sauterne in the cup, to say so, which brought to my mind Emerson's dic- tum, “Never open your mouth except for some good purpose.” To the steam- er to see Marge Boothby off for Eu rope, and to bed on the midnight train. trying to quell that quaint sense of supe- riority to fellow-travellers which does in- variably assail me on a common carrier. “Darling, you are the most beautiful woman in the world.” “Oh, Harold, how quick you are a noticing things!” -Tit-Bits. A Minnesota merchant out Sunday riding with his family was shot by 2 prohibition agent. There was no dry applause in the House because the and children were allowed to escape. —The New Yorker. "Tue Pextow Parse Co. CLevetann comicbooks.com