Argosy All-Story Weekly, October 6, 1923 — page 195: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Nothing Takes the Place of Leather” 1—Letters must be written in the Eng- 2—The competitor’s name and address 3—The letter must be mailed in a Rules of the Contest 7 lish language, and on only one side of the paper. must be written at the top of the first page of the letter. No post sealed, stamped envelope. cards will be considered. 4—There shall be no limits to the length a letter may be; and any competitor may send in as many letters as desired. 5—This Contest shall be freely open to anyone, anywhere. 6—The first prize will be awarded to the contestant whose letter on the subject, ‘‘Nothing Takes the Place of Leather,” is the best in the opin- ion of the judges. 1923, and closes October 31, of the prize tied for. for Letters about Leather, but your letter must be written by October 31, 1923 LL letters must be written not later than October 31. Sit down and write your letter now. ~ What could be simpler—or more profit- able—than writing a Letter about Leather. Start with what you have found out about good leather in your every-day life. Comfort! How easy your feet feel with sturdy, damp-proof, slip-proof leather soles and heels to trudge solidly upon! Economy, if you have a practical mind. Think what wear you get out of shoes soled and heeled with tough, resistant leather. It’s easy to repair as no other substance is. Then think how little a part of the price of such shoes even the best sole leather represents! Does fashion in footwear appeal most to you? Consider how the lightest leather sole holds the upper in shape, provides the foundation which, alone, keeps handsome shoes good-looking and style-fresh. The healthful qualities inherent in sole leather would make an ideal theme for a prize-winning Letter about Leather. Your feet breathe through leather soles. Leather is porous. It allows the excess heat to escape. materials, often used for soles. Durability under trying conditions? Postmen, policemen, soldiers and all the workers of all the world know “nothing takes the place of leather” for honest, . downright endurance. Its millions of tough, springy fibres defy the grind as nothing else will do. What is true of leather soles and heels is just as truc, and more spectacular, of leather belting. Through thousands of hours, leather belts speed on in factories and shops. Men who work at many a trade know this value of leather. Some of these men are writing Letters about Leather that will be richly rewarded. Why not you? JUDGES MARTHA E. DODSON, Associate Editor, The Ladies’ Home Journal PRESIDENT FREDERICK C. HICKS of the University of Cincinnati PRESIDENT FRASER M. MOFFAT of the Tanners’ Council Address your letter to Contest Judges AMERICAN SOLE and BELTING LEATHER TANNERS 17 Battery Place, New York City COMmiclooe 7—The Contest opens officially June oN 8—lIn case of tie, both or all tying con- testants will neeeive the full amount That is not the case with other Five Thousand Dollars in Cash Prizes Write that Prize-winning Letter NOW! CO