The Argosy, April 1916 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. Cave Life or Civilization Civilized man is distinguished from the cave man by his habit of co-operation. The cave man lived for and by himself; independent of others, but always in danger from natural laws. To the extent that we assist one another, dividing up the tasks, we increase our capacity for production, and attain the advantages of civilization. We may sometimes disregard our de- pendence on others. But suppose the farmer, for example, undertook to live strictly by his own efforts. He might eke out an existence, but it would not be a civilized existence nor would it satisfy him. He needs better food and clothes and shelter and implements than he could provide unassisted. He requires a market for his surplus products, and the means of transportation and exchange. He should not forget who makes his One Policy One System clothes, his shoes, his tools, his vehicles and his tableware, or who mines his metals, or who provides his pepperand salt, his books and papers, or who furnishes the ready means of transportation and exchange whereby his myriad wants are supplied. Neither should he forget that the more he assists others the more they can assist him. Take the telephone specialists of the Bell System: the more efficient they are, the more effectively the farmer and every | other human factor of civilization can provide for their own needs and com» rts. Or take our government, entrusted with the task of regulating, controlling and pro- tecting a hundred million people. It is to | the advantage of everyone that the gove-rn- ment shall be so efficient in its speciai task that all of us may perform our duties under the most favorable conditions. Interde- pendence means civilized existence. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES Universal Service In answering this advertisement it ig desirable that you mention THE ARGOSY, COMICOOOKS. CO