Archie #301
In "M.V.P. Spree," Archie and Jughead find themselves caught in a surprisingly sticky situation when Mr. Weatherbee pushes them to resist corporate branding—turning a simple school project into a full-blown campaign against logos on everything from sneakers to tires. Written by Frank Doyle and brought to life with Dan DeCarlo Jr.'s crisp art and Jim DeCarlo’s tight inks, this 1981 classic captures Riverdale’s usual chaos with a refreshingly timely twist. The cover by Dan DeCarlo captures the moment perfectly, a 50-cent slice of early '80s comic charm.
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Mr. Weatherbee convinces Archie and Jughead to reject the free advertising that companies receive by putting their logos on clothes and tires.
Plot details indexed by the Grand Comics Database (CC BY-SA).