Archie's Girls Betty and Veronica #34
In "Good Booking," Betty finds herself at the center of a classroom sales contest, where her methods raise eyebrows—especially when it seems she's collecting more than just customer feedback. With Dan DeCarlo's expressive art and Rudy Lapick's crisp inks bringing the high-stakes rivalry to life, the issue captures the playful tension of teenage ambition. Samm Schwartz's cover perfectly captures the moment’s intrigue, all before the final tally.
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The sales training class is running a contest to see who can sell the most product. And it looks to everyone that Betty is gathering and selling incriminating evidence on the other students.
Plot details indexed by the Grand Comics Database (CC BY-SA).