Life, 1928-12-21 · page 22 of 36
Life — December 21, 1928 — page 22: what you’re looking at
What you’re looking at
This page combines charitable fundraising with humor typical of Life's satirical approach. **Main Content:** An article promoting Life's Fresh Air Endowments—a charitable fund providing summer camps for poor urban children. The text emphasizes that a $200 memorial endowment from 1918 generates $8.50 annual interest, sufficient to give needy children two-week holidays away from tenement slums. **The Cartoons:** - Top illustration ("The Same to You"): Two well-dressed figures exchanging holiday gifts, likely satirizing wealthy donors' seasonal charity. - Bottom photograph with caption: Shows children, with one stating "Yes, I know Santa Claus is bringing me a present—it's in the bag," suggesting urban poor children's modest expectations. **The Puzzle Department:** Word games ("knock the L out") offering light entertainment while promoting the magazine. **Social Context:** The page reflects Progressive-era concern for urban poverty and child welfare, positioning Life as philanthropically engaged while maintaining its satirical tone about wealth disparity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tue Same to You In Perpetuity Hereafter Lire’s Fresh Air Endowments | Will Be $500 These are the days when a warm Holiday glow envelops our hearts. It is the per- fect moment in which to speak of Lire’s Fresh Air Camps for Needy Boys and Girls. You know about the Camps—how these splendid places in the country give health and courage and happiness to} thousands of tenement children who, but} for your greatheartedness, would never| see beyond the dark alleys of the slums. Lire, through its readers, has been carrying on this noble work for forty-two years. The outpouring of contributions has been absolutely thrilling. Ten-cent pieces | —thousand-dollar checks! We have wel- comed every penny. But nearest to our hearts, perhaps because of their exquisite | meaning, have been the | Fresh Air Endowments. | In 1918 one of our friends first thought | of giving the Fresh Air Fund an endow- ment as a memorial to the little daughter whom he had lost. He wanted something, he said, that would last forever and a day. Something that, though he gave but once, | would blossom year after year. He sent us Two Hundred Dollars. And so started | Lire’s Fresh Air Endowments. | We were engaged in the Great War at the time, but despite that, the main-| ' F tenance of these refuges for needy children | was much less than one would imagine. Two Hundred Dollars provided an annual interest of $8.50, which was sufficient at first to cover the expense of a two-weeks’ holiday for one child. Later, this amount still accomplished its aim with occasional financial lifts (Please turn to page 29) Our Own Puzzle Department Knock tHe L Our No. 1. Knock the L out of what kicked you and get where you spent the next few days. No. 2. Knock the L out of what you jcaught and get what the fisherman j caught, No. 3. Knock the L out of what Cain | got on his forehead and get what he got it for. No. 4. Knock the L out of a maid and et what a fellow makes of himself for her. No. 5. Knock the L out of what the soloist will do on the banjo and get the way it sounds, No. 6. Knock the L out of what the author wrote and get what he received. No. 7. Knock the L out of what the Mississippi caused and get what Hoover furnished. No. 8. Knock the L out of what yoy dug and get what you dug it with. No. 9. Knock the L out of what yor raised in your garden and get what ij made you do. No. 10. Knock the L out of a shan blow and get what received it. No. 11. Knock the L out of a bun prizefghter and get what he hopes 9 come. No. 12. Knock the L out of what yo} study for and get what it will help ya} to do. Blaine C. Bigler. (Answers will be found on page 29) “Yes, I know Santa Claus is bringing me a present—it’s in the bag.” comicbooks.com