Life, 1928-12-21 · page 31 of 36
Life — December 21, 1928 — page 31: what you’re looking at
What you’re looking at
This page combines advertising with charitable fundraising, typical of 1920s magazines. **The Bayer Aspirin Ad:** A straightforward commercial occupying the left column, promoting aspirin for colds, neuralgia, and rheumatism. The accompanying illustration shows two well-dressed men—likely suggesting that aspirin is suitable for all social classes. **The Main Content:** The bulk of the page announces that Life magazine's "Fresh Air Fund" (a real charity providing summer camps for poor urban children) is increasing its endowment requirement from an unspecified amount to $500 per child's vacation. The text justifies this increase by noting inflation since the fund's establishment ("Everything is changed, except the children"). **The Squibb Dental Cream Ad:** A lighthearted endorsement using comic illustrations of men discussing toothbrushing benefits. The humor relies on the idea that regular brushing prevents "fuzziness" and maintains pleasant breath—a selling point for the era. **The Puzzle Section:** A simple word game where letters are removed ("Knock the L Out"). The page reflects 1920s American values: charitable concern for poor children, trust in branded products, and gentle humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aca IO minutes How many people you know end their colds with Bayer Aspirin! How often you've heard of its quick relief of sore throat and tonsilitis. No wonder mil- lions use it to conquer colds, neuralgia, rheumatism; and the aches and _ pains that go with them. The wonder is that anyone still worries through a winter without these tablets! Friends have told you Bayer Aspirin is marvelous; doc- tors have declared it has no effect on the heart. All drugstores. SPIRIN Ampirin te the trade mark of Bayer Manufacture of Monoaceticactdester of Salicylicacid In Perpetuity Hereafter Lure’s Fresh Air Endowments Will Be $500 (Continued from page 20) from our other resources. But now, the whole scale of the world is altered. Camp costs — food — clothing — care — all have gone up, Everything is changed, except the children. They remain. The little ones of the less fortunate still cry to us for help. They remain, and we remain. And, thank God, hearts are still at their old work of being understanding and sym- pathetic and generous. To sustain the endowments already re- ceived, which are in the safekeeping of The. Bankers’ Trust Company, we have! been obliged to draw from other funds! to make up the deficit. Today, $8.50 does Rot come anywhere near covering the ex- penses of a child’s vacation. There is no disguising the fact that we! must increase the sum if we are to keep LIFE up the work. Therefore, an endowment to Lire’s Fresh Air Fund will cost, hereafter, $500. This will provide an income of from $22.50 to $25 (legal investments of trust funds do not carry, you understand, fancy rates of interest). But this will, in all probability, be sufficient to defray the ex- penses of one child's eighteen-day holiday at either of Lire’s Camps, summer after summer. It will make it possible, each year, to turn some heavy little heart into a happy one, to make some tiny slum-worn body plump and strong, to take fear out of some terrified child’s soul and put in its place the knowledge that, after all, this world is a perfectly grand old place to live in. We gratefully acknowledge the receipt of the following funds with which to establish additional endowments: From Wilhelm Mervyn Baum, Chi- cago, Illinois, to establish Fresno Air ExpowMent No. 326 As a memorial to “Grandma Baum.” From E. Penniman Eddy, Wareham, England, to establish Fresh Atr Expowments Nos. 327 AND 328. In Memory of Effie Penniman. From Mrs. Katherine McDearmott, | Pasadena, California, to establish Fresh Air Enpowment No. 329 “In memory of my son, Kenneth McDearmott.” From Edward J. Wheeler, Esq. Al- bany, New York, to establish Fresu Air Enpowment No. 330 An addition to the Yale-Wheeler fund, already established. | From Miss Marjorie T. Noble, Portland, Oregon, to establish Fresh Arr Enpowment No. 331 “In memory of my Mother.” From John T. Cooper, Los Angeles, California, to establish Fresi' Air Enpowment No. 332 “In memory of Harry H. Cooper.” From Mrs. Henry L. Stambach, Santa Barbara, California, to establish Fresu Air Enpowment No. 333 In memory of Dr. Henry Laing Stambach. OUR OWN PUZZLE DEPARTMENT Answers to “Knock the L Out” on page 20 No.1. Colt—cot No. 7. Flood—food No.2. Cold—cod No. 8. Hole—hoe No. 3. Label—Abel No. 9. Plant—pant No.4. Lass—ass No. 10. Slap—sap No.5. Plunk—punkNo. 11. Plug—pug | No.6. Play—pay No.12. Learn—earn From the first smoke in the morning to the last one at night is a long smoking day—far too long to expect your mouth to stand up without a bit of help. It takes but a little effort to give your mouth that help and you'll be surprised how much more pleasing your whole smok- ing day will be if you start the morning with a thorough brush- ing with Squibb’s Dental Cream. Squibb’s not only freshens your mouth then, but it also keeps on working long after you use it. The minute grains of Milk of Magnesia deposited in the mouth crevices constantly fight any tendency to fuzziness or irritation, and keep the breath sweet. If that last puff isn’t every bit as good as the first, use Squibb’s Dental Cream morning and night. Then let your smok- ing taste judge the difference. 40c at any druggist’s. Copyright 1928 by E. R. Squibb & Sons GUARD THE DANGER LINE comicbooks.com