Life, 1929-01-04 · page 29 of 36
Life — January 4, 1929 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not satirical cartoon material. The top section announces a short story competition offering $5,000 in prizes for fiction published in *Life* magazine during 1929, judged by prominent editors Robert Benchley, Ray Long, and Merle Crowell. The contest solicits six-to-seven-hundred-word stories of any genre. The bottom half is a full-page **advertisement for Forhan's toothpaste**, marketed as a gum-care product. The ad employs scare messaging typical of 1920s-30s health advertising, warning that four out of five people over forty neglect their gums and risk pyorrhea (a periodontal disease). The text emphasizes that healthy teeth require healthy gums, positioning Forhan's as the solution. There is no political satire or social commentary present. This is a straightforward mix of magazine business announcements and period advertising using health anxiety as a sales tactic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
85000 FOR THE BEST SHORT STORIES JUDGE ROBERT BENCHLEY Associate Editor, Lire SECOND PRIZE $1500 RAY LONG Editor, CosmopourtaN MaGazinE HE Editors of LIFE will award $5000 for the These short stories published in LIFE during 1929. They may be light fiction, timely burlesques, detective or mystery stories, or humorous stories, but they must be short, six to seven hundred words. One story will appear each week and reg- ular rates will be paid, on acceptance, in addition ad THIRD PRIZE $500 MERLE CROWELL Editor, AMenican MaGazinE to the award, for each story published. Any num- ber of stories may be entered by any one writer, and all will stand equal chance in the final awards. Manuscripts must be typewritten, on one side of the paper, the pages numbered, with the name and address of the author on every page, and should be accompanied by return postage. Address manuscripts to SHORT STORY EDITOR LIFE, 598 Madison Ave., New York City Lirt is published every Friday, simultaneously in the United States, Great Brita nada and British Possessions. Title registered in U. S. iustrations im Live are copyrighted. For Reprint Rights Nepply to Lire, Rolls House, Breams Buildings, Fetter London Office, Rolls England. The foreign ‘trade suppl House, Breams Buildings, London, E rom Live's No contributions will be'returned unless accompanied by stamped and addressed envelope, Live does mot hold itself responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. All communications shoul addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). No matter how white teeth may be NOBODY’S IMMUNE’ *4 out of 5 While Caring for Teeth Neglect the Gums and Sacrifice Health to Pyorrhea ENTAL authorities tell us that in this super-civilized age of luxurious living and soft foods, proper care of the gums is as important as care of the teeth, For when gums are neglected they cannot resist disease. They recede from the teeth which loosen in their sockets. Then Pyorrhea sets in. Its poisons ravage health and leaveintheir wakea trail of havoc... Aneed- less sacrifice made by 4 persons out of 5 after forty and thou- sands younger. Brush your teeth, of course. Butalso brush gums vigorously with Forhan’s for the Gums. It helps to firm gums and keep them sound. As you know, Pyorrhea seldom attacks healthy gums. When you have used Forhan’s for a few days you will see an improvement in the appear- ance and health of the gums. Also you will note that this den- tifrice cleans teeth and protects them against acids which cause decay. Pay a semi-annual visit to your dentist. And start brush- ing teeth and gums with For- han’s regularly, morning and night. Teach your children this health habit. They'll thank you in later years. Get a tube of Forhan’s from your druggist today. Two sizes—35e and 60c. Forhan Company New York Forharys for the gums YOUR TEETH ARE ONLY AS HEALTHY AS YOUR GUMS ‘ comicbooks.com