Life, 1929-01-04 · page 30 of 36
Life — January 4, 1929 — page 30: what you’re looking at
What you’re looking at
This page mixes advertising with light satirical content typical of 1920s Life magazine. **Main Advertisement:** The Sunkist Jr. electric orange squeezer dominates the left side. The opening cartoon jokes about a man's wrist being injured from manually squeezing oranges for guests—a humorous exaggeration playing on the "orange juice craze" that had made fresh-squeezed juice fashionable. The ad promotes the new electric appliance as salvation for tired wrists, priced at $14.95. **"Star Gazing" Poem:** Lora Kelly's verse satirizes theatergoers' frustration with obstructed stage views—specifically women's large hats blocking sightlines, shown in the silhouette illustrations. The poem celebrates coming "talking pictures" (early sound films) as a solution, since audiences can hear dialogue even if they can't see actors clearly. **Minor Ads:** Pinehurst resort in North Carolina and the Russell Patterson School for humorous illustration round out the page. The satire reflects genuine 1920s complaints: the popularity of orange juice as a health beverage, theater etiquette problems, and anticipation of cinema's new sound technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
28 «, HY the wrist all wrapped im swaddling clothes, Sam?” ee "1 bad a lot of thirsty friends in for the evening aud wore out thie wrist squeezing orange juice.” "What you need is the mew electric bome orange squeezer, Sunkist Jr., for $14.93." to the rescue OF Che | amerilah WHSt T POOR OLD American wrist has been carrying a peak load tn re- cent years, since orange juice became the nation- al beverage—or a major part thereof. But now the slow and tedious twist-and- pressure or bear-down-and-squirm system of orange squeezing is passé. Electric orange squeezing in the home has arrived with a bang—with the advent of the strong and sturdy Sunkist Jr. Squeezer, 6 poe in weight, 0 inches high and costs 34.95. Just touch a half orange to ft and, whiz, the orange is juice in a jitfy. Sunkist Jr. is priced low—selfishly —by California orange growers to encourage you to d more orange juice. After each squeeze there are only two aluminum parts to hold under She lancet thats all the cleaning needed —ever! Orange juice is al- ready a $1795 pleasure— ape Sun- I 4 ist Jr Cele. squeezing Srey ate ita plea. = oot sure, also. Or- ange juice is healthful, too— |} defeats Acidosis. # 'Seld by leading Dew partment, Hardware and Electrical Stores, If dealer ¢, it Hor mail the toate, QOS SS ° Electric UMILOM ans actor * "FOR QUICK RETURN be sure to mail], [EPR QUICK RETURN be ore 0 ele California Fruit Growers Exchange © New York City, Div. 2401, 204 Franklin Street © Chicago, IlL., Div. 2401, 900 No. Franklin Street © Los Angeles, Cal., Div. 2401, Box 330, Station “C” My dealer cannot supply me. Money order for $14.95 enclosed for one Sunkist Junior Home Electric Juice Extractor, mail prepaid. Name. Suet City State Life Star Gazing By Lora Ketty I dearly love a girly show Because it always cheers me so, I buy a seat and “woe is me,” For this is all I ever see: When corpulent sopranos sing Of love in Death and all its sting, How can I weep with Juliet Through this disturbing silhouette? Adagio dancers I adore— I love to see them hit the floor, But subtle by-plays I must miss, Confronted with a view like this: And when I seck the highbrow art Where gripping drama wrings the heart, The plot eludes me—He and She Obscure the stage’s mystery. But now I thee thome hope ahead, For lithping movieth, it ith thaid, Will compenthate me for my thorrow, Though I can’t thee the loverth kitheth, T'll hear the villainth hooth and hitheth, Oh, thpeed the dawn of thith tomorrow! And Yet Such a Change for Your Week-Ends Golden, cheerful days at Pinehurst, N. C....gorgeous surroundings and good times. . . famous facilities for outdoor sports. And it’s all just an easy overnight trip away. Write for : reservations and illustrated booklet. Address General Office, Pineburst, N.C. ‘America’s Premier Winter Resort *Only 15} hours from New York City on through Pullmans. Carolina Hotel and New Holly Inn now open. The lux- urious Pine Needles Inn opens Jan. 26. MUMOROUC IN WUrTRag afew: DarteyGu Now you can enjoy a really up-to-date traini in this attractive field, full of sparkle and dash— a radical departure and pleasant relief from old fashioned courses and an- tiquated methods. Pre- pare for a career in this delightful, well-paid pro- fession. Write for free il- lustrated book, “The Last Word in Humorous Illus- tration. The Russell Patterson School Michigan Ave. at 20th St., Dept. 5 CHICAGO, ILL, comicbooks.com