Life, 1929-02-22 · page 30 of 36
Life — February 22, 1929 — page 30: what you’re looking at
What you’re looking at
This page contains two distinct advertisements using humor to sell products: **Left side - Glostora Hair Product:** A traditional product ad emphasizing grooming standards for men. The multiple head studies show how the product keeps hair "neat" and "orderly"—values aligned with early 20th-century masculine ideals of respectability and professional appearance. **Right side - "Embarrassing Moments" (Murad Cigarettes):** A comic scenario depicting social anxiety. The joke: you've been making insulting remarks about a party, only to realize you're speaking to the hostess. The "solution" is to light a cigarette and act casual. The humor relies on the relatable awkwardness of social missteps. Murad emphasizes their product's consistency ("taste just like they did 20 years ago"), suggesting reliability as a comfort object during uncomfortable moments. **Bottom:** Brief narrative text and a comic strip about a woman's evening, ending with a domestic joke about fire prevention. These ads reflect period values: male grooming anxiety and the normalization of smoking as social lubricant for managing embarrassment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hair Neat Rich-looking — Orderly F your hair lacks natural gloss and lustre, or is d it is very easy refined and . , . orderly appeara so essential to well-groomed men. Just ruba little Glostora through your hair. . . once or twice . . .a week—or after shampooing, and your hairwill then stay, each day . . . just as you comb it. Glostora softens the hair and makes it pliable. Then—even stubborn hair —will stay in place of its own accord. It gives your hair that natural, rich, well-groomed effect, instead of leaving it stiff and artificial looking as pastes and creams do. Glostora also keeps the scalp soft, and the hair healthy by restoring the natural oils from which the hair derives its health, life, gloss and lustre. Try it!—Sce how easy it is to keep your hair combed—any style you like ~~ Whether brushed lightly or combed i down flat. If you want your hair to lie down particularly smooth and tigh' apply- ing Glostora, simply moisten your hair with water before brushing te A large bottle of Glostora costs but a trifleatany drug store. Try It FREE THE R. L. WATKINS CO. 20-G-48 | 1276 West 3rd Street, Cleveland, Obio ] Please send me FREE a sample of GLOSTORA, all charges paid. i] ! C | EMBARRASSING MOMENTS When you have been making funny remarks about the party... and find it’s your hostess you are talking to... be nonchalant. .. LIGHT A MURAD. They taste just like they did 20 years ago, © P. Lorillard Co., Est. 1760 (Continued from page 11) That's a good many, isn’t it?” All the afternoon at my belated correspondence, writing at such length to our cozens in England that I did mark the envelope “Personal and Very Interesting” foras- much as they are inclined not to look at their mail unless their attention is directly called to it by one of the household. Jane Bausman and Douglas Parmentier to dinner, and Jane and I fell at once to jabbering over our gowns and the scan- dalous prices we were obliged to lay out for them, until I bethought myself and turned to Douglas with the apology that such a topic could not be of much import to the gentlemen, and he told me that he had far liefer hear women talk about their clothes than about the stock market, which of late does appear to be their only topic. To the playhouse, thence home, and before turning qut my bedlight, fell a-reading in “Behind That Curtain,” so engrossed that when my left eye begat {to smart and stream, I bandaged it » jand went on with only my right, my ap | pearance giving Sam, when he came in | the scare of his life. “Let's start a Fire Prevention Comps’ “Suppose there aren't enough fires to prevent.” “Then, we'll set some.” comicbooks.com Se om O’WsS TSS PHS Yyv.