Life, 1929-02-22 · page 31 of 36
Life — February 22, 1929 — page 31: what you’re looking at
What you’re looking at
This page mixes movie criticism with advertising and contains no political cartoons. **The Movies Section** reviews a Greta Garbo film, addressing contemporary gossip about the actress. Critics claimed Garbo was "anaemic" and lacked animation, requiring her to be photographed in soft, romantic lighting to maintain her appeal. The reviewer dismisses this as nonsense, comparing it to claiming swimmer Gertrude Ederle used water-wings. The piece suggests Garbo demonstrates genuine vitality in sports clothes, contradicting expert speculation that her "languid" style masked lifelessness rather than repressed passion. **The Advertisement** promotes Hodgson Houses—prefabricated summer homes built in factories and shipped in sections for easy assembly. It emphasizes convenience and speed ("presto chango"), positioning factory-built homes as modern, dignified alternatives to traditional construction's mess and delays. Both sections reflect 1920s concerns: Hollywood's control of star images and the era's embrace of mass production and prefabrication as solutions to modern living.
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The Movies (Continued from page 25) nds on Miss Garbo’s ability to make this gallantry believable, and she does it as superbly as Katherine Cornell did on the stage. | Miss Garbo wears sports clothes in the picture, and plays the outdoor type with a virility which may prove embarrassing to certain alleged motion picture experts. These experts have been passing out con- fidential information that Greta is anae- mic, and that the languid Garbo style of conquest is not repressed fire but actual lack of animation. Because of this, they continue, Miss Garbo must be kept wrapped in flimsy, tulleish white stuff, and photographed under a soft aura of light. Otherwise the truth will out, and male movie fans will realize that their high blood pressure has been created under false pretenses. Well, if Greta Garbo is anaemic, Gertrude Ederle uses water - wings, and Peggy Hopkins Joyce does it with mirrors. A story dealing with gallantry and the business of being a good loser is duck soup for John Gilbert—if he can be gal- lant and do the losing. But in this one the lady is the good sport, and, frankly, John is forced into the background. Mr. Gilbert hasn't a chance to do his best, and the producers apparently use him for the purpose of enlarging the box office returns —and not his reputation. | Douglas Fairbanks, Jr., offers a perfor- mance which I think will be as much of a revelation to you as it was to me. He has never done anything in the past which approaches it. Lewis Stone, Dorothy Sebastian, Hobart Bosworth and John Mack Brown complete | a cast of unusual excellence. I would sug- | gest, however, that Johnny Mack give up towing and stick to football. _ There is an amusing incident concern- ing the musical synchronization. While the doctor is telling the heroine of her brother's death, the orchestra is playing, “He kissed—He kissed—He kissed her” ++ but only a crabby critic would notice this—and you are probably too young to temember the words and music. Greta Garbo has returned to Sweden, and there is a rumor that she may remain there permanently. I am considering cir- (Continued on next page) Improves the Appetite Aids Digestion Sample of Bitters by mail 25 cts. Cc. W. ABBOTT & CO. Baltimore, Md. DECIDE TO BUILD THIS CHARMING SUMMER HOME, AND PRESTO! you're ready to move in! Simpy decide now to build a Hodgson House for your summer home, and with a swiftness that almost savors of “presto chango” you're ready to move in! Into a home of simple dignity and harmony of line and contour. A home that blends gracefully with the gran- deur of your mountains or the undulat- ing beauty of your favorite shore land. We do the construction work for you in our factories. Your Hodgson House is built there in sections, and shipped to you ready to erect. You can put it up yourself with a little help—or, if you prefer, we will send a Hodgson con- struction foreman to supervise for you all details of erecting and finishing. But the best part is this: it is finished with no fuss—without the drawbacks of litter, confusion, waste, and un- expected expense and delay. Finished —livable, roomy and durable. Everyone who has considered a sum- mer home has imagined some sort of plan and arrangement. Years of Hodg- son experience have developed enough variety of plan to suit every need and wish. Whether you want a simple bungalow for a hunting or fishing lodge, ora large home with servants’ quarters, two baths, spacious living-room and sun-parlor—you'll find a plan in the Hodgson booklet that fits your mental picture. And if you want to enlarge your home later, you can do it easily without spoiling the arrangement. Hodgson Houses everywhere have been tested for decades, and the wildest storms have left them unshaken and serene. You'll have no repairs for years. Selected Douglas fir and weather-proof cedar are used in the construction. Walls and roof are lined with Celotex —one of the best insulating materials known. Details are carefully handled —-spacious closets, glass door-knobs, solid brass hardware. Everything about it is complete. You'll be mighty proud of its beauty, and certainly quite com- fortable in its generous rooms. Send for free booklet L We will be glad to help you furnish your Hodgson House. The booklet also pictures and prices furnishings, garages, bird houses, dog kennels, arbors, poultry- houses, etc. today. You obligate yourself to nothing but the joy of find- ing how reasonable, after all, is your dream of a lovely vaca- tion home to live in this sum- mer. The booklet gives pic- tures, prices and complete in- formation about Hodgson Houses of every kind. And, if you can, come and see our outdoor exhibits at Dover and South Sudbury, Mass. E. F. Hodgson Co., 1108 Common- wealth Ave., Boston; 6 East 39th St., New York. Branch office at Bradenton, Florida. HODGSON Houses comicbooks.com