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Life, 1929-02-22 · page 33 of 36

Life — February 22, 1929 — page 33: what you’re looking at

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Life — February 22, 1929 — page 33: Life, 1929-02-22

What you’re looking at

This page is primarily **advertising and book reviews**, not political satire. The left side features a **Franklin Electric ad** for "Lamp-o-Lighter" — a newly marketed electric lighter for cigarettes and pipes. The cartoon showing a father and family members illustrates the product's appeal: it's so convenient that families will want multiple units for different rooms. The tagline "Father do BE yourself" suggests masculinity and modern convenience. The main content is book reviews by Perry Githens covering three detective/mystery novels: *The Case with Nine Solutions*, *The Havering Plot*, and *The House That Whispered*. These are straightforward literary recommendations for readers seeking intelligent mysteries. The right side advertises **Dunlop golf balls** in two marking styles. **No political satire is present.** This is a 1920s-era lifestyle and consumer goods page reflecting post-WWI consumer culture and leisure activities among middle/upper-class readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“36 oO PRE CS RREE —— ATHER do BE | yourself. | Don’t get peeved if the family appro- priates your favorite Christmas presents get another Lamp-o-Lighter for your own use. In many homes you now find a Lamp-o-Lighter in every room. Lamp-o-Lighter is the newest electric cigarette, pipe and cigar lighter with a ick light andlonglife.Onebutton lights the lighter and another turns the lamp on or off. Convenient and colorful. Aseasy toinstall asa new bulb. Comes in red, green, blue, black and combina- tions of red and black and green and black, to harmonize with the color scheme of any room. $ At all smart shops and depart- ment stores everywhere or direct upon receipt of price. Ivory and Black and Amber and Black $6 FRANKLIN ELECTRIC SMOKE SET Plug-in type lighter complete with ash tray finishedin with glass insert. 83, 50 Convenient, practical, attractive, i inexpensive. FRANKLIN NIGHT-LIGHT Combination Pendant Switch and small S Watt lamp which automatically lights when la one is turned off. Sufficient light for all practical purposes. ¢5°00 Cats down electric bills. 3 A. W. Franklin, Inc. 11 W. 42d Street New York City FRANKLIN lamp-o- | I gh le ark People The New Books The books we settle down to by read with secret delight can Perry be divided into three classes: Githens (1) the true detective story, which is not to be confused | with (2) the mystery story, or (3) the} horror tale. Sometimes they blend one into the other, but the best of them are of pure strain. eee Tue Case Wit Nine Sorvutions (Little, Brown), by J. J. Connington, is the sort of detective story you hope for when you read the ordinary poor-trite trash. Not since Poe and Doyle has an author done so well by his clues and his readers. The bodies are discovered early in the book. Was it murder, or suicide, or both? There are nine possible solutions, and, one by one, they are eliminated until the in- evitable is reached. The detectives in the book do exactly the right things. Step by step, you follow them in their deductions, for the book is absolutely fair with the reader. There are no unknown enemies or unsuspected friends palmed off in the last chapter. eee Tue Haverinc Pror (Harpers), by Richard Keverne, is the new Harper Sealed Mystery: If you can stop at page 254, your money will be refunded. There is a better chance of your buying another copy for your rich uncle. The yarn concerns a new airplane which can rise straight up (such a ‘plane really exists, by the way). A group of interna- tional troublemakers secks to steal the plans, and the retired head of the British Intelligence is called in to prevent it. It is all more plausible than you might think, a genuine mystery, with spies and counter-spies so cunningly interwoven that you scarcely know whom to trust. And it has a large quantity of that element so es- sential to a good mystery—suspense. eee Tue House Tuat Wuisperen (Dut- ton), by Samuel Emery, is so well written that it maintains a fine flavor of horror all the way through. Set in a deserted New England farm house, it has the conventional trappings of the ordinary tale, But its characters are so reasonably real that the feeling of hor- ror is increased. Ghostly happenings be- come all the more ghostly when the char- acters voice the common-sense objections and the walls continue to whisper. T hope you have a pleasant evening with your chills and gooseflesh, NOW MADE IN TWO MARKINGS 1 meshed 2 dimpled UT markingis only cov- er deep. The third mark is more important ... the hall-mark, “ Dunlop.” Such a name means much .+. but only because the ball itself has made itsown mark as the most-wanted ofall fine golf-balls. oa | THE IMPORTED BLACK DUNLOP comicbooks.com