Life, 1929-02-22 · page 34 of 36
Life — February 22, 1929 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader correspondence**, not political satire. The "Such is Life" section features letters to the editor with mixed reactions to the magazine's content. **Key context for modern readers:** The **Ford joke references** are significant: readers complain that Life has become a "joke book" filled with Ford automobile jokes—suggesting the magazine was heavily publishing humor about Henry Ford's Model T, likely mocking its ubiquity and mechanical failures. One reader even submits a newspaper clipping showing "help wanted" ads specifically listing Ford experience, implying Fords were notoriously unreliable. The **left column** advertises Alaska vacations and train trips—period travel marketing emphasizing exotic destinations and luxury rail service. The **right column** is a Squibb shaving cream advertisement using playful language ("truant whiskers") to sell a product at 40 cents—typical 1929 advertising copy emphasizing quality and ease. The page reflects 1920s consumer culture and Life magazine's identity as a humor-focused publication, not a serious news source.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All Expenses,from Chicago Indians—the Midnight Sun— Northern Lights flashing fire across the sky, Mail the coupon for free booklets and any information you wish, Mail this coupon to E, E. Nelson, 96 North. Paciée Didg- St. Paul, Minn. MY VACATION TRIP + 90.30 Toure a all expense) $140.04 to 239.51 The “North Coast Limited” © Is the Train West! ns PRIVATE Dear Lire: On my return from Europe I saw a copy of Lire. May I tell you confidentially it has a new “feel”—a sparkle. O. O. McIntyre. Dear Lire: The attached clipping was taken from the Help Wanted-Male column of the New Haven Evening Register of January 7th, On page ten of this week’s Lire is printed “Positively the last Ford joke.” Have you space for another Ford joke? AUTOMOBILE mechanic wanted. Must have experience on all kinds of cars and also Fords. Apply at 282 Elm St. Very truly yours, C. E. Ford. Lire, New York City. Dear Sir: Kindly cancel my subscription. You have turned Lirs into a “Joke” book. J. Wuiecesy, Boston, Mass. Dear Lire: Congratulations on the recent issues! Great improvement! And a huzza for the return of Mr. Pipp! I learned about women from him! But — Lire, why, in Heaven’s name, those terrible rules on your pages? They give me the impression of a Jester behind bars, A Life long friend, R. K. Chatterfield, Philadelphia. Eprrortac’ Note: See next week’s Lire! NEXT WEEK! NEW YORK LIFE A New Weekly Section ‘THE DE VIRNE-RALLENBECE COMPANY. INC, PRINTERS, NEW YORK TRUANT WHISKERS THOSE sly little batches of hair that always seem to play truant to the razor — get after them with Squibb’s Shaving Cream. A real shave needs Squibb’s It’s so thorough—o satisfactory, The razor. almost smiles as it coasts through. Such easy work. No tug nor tussle. And, at the end, a fresh, smooth comfort. Don’t play truant yourself from the shaving satisfaction of Squibb’s. Lather up with it to morrow. Squibb’s Shaving Cream is sold at all drug stores. The price, too, is quite reasonable. 40c a generous tube. © 1929 by E. R. Squibb & Sous A SHAVING CREAM BY SQUIBB comicbooks.com