Life, 1929-03-29 · page 32 of 36
Life — March 29, 1929 — page 32: what you’re looking at
What you’re looking at
This page contains three distinct sections: a hair product advertisement, book reviews, and obesity treatment advertising. **Left side:** A Glostora hair product ad featuring a man's profile photograph with smaller head shots, promoting the pomade as creating a "natural, rich, well-groomed effect" for men's hair. **Center:** Book reviews of two novels—*The Queen of Nineveh* (set in ancient Mesopotamia with romantic tragedy) and *Reporter* (a Chicago newspaper novel whose style is mocked as disjointed, comparing its narrative to "a clarinet solo in a boiler factory"). **Right side:** Advertisements for Apollinaris sparkling water and Marmola weight-loss tablets. The Marmola ad references a "gland" discovery in obesity treatment, claiming the method has made "slender figures...the rule." The page reflects 1920s consumer culture: personal grooming standards for men, literary modernism, and weight-loss claims based on pseudoscientific glandular theories that were popular before modern endocrinology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Keeps Hair Neat Rich-looking — Orderly F your hair lacks natural gloss and lustre, or is difficult to keep in place it is very casy to give it that rich, glossy, refined and . . . orderly appearance . . . so essential to well-groomed men. Just ruba little Glostora through your hair. . . once or twice . . .a week—or after shampooing, and your hair will then stay, each day . . . just as you comb it. Glostora softens the hair and makes it pliable. Then—even stubborn hair will stay in place of its own accord. It gives your hair that natural, rich, well-groomed effect, instead of leaving it >tiff and artificial looking as pastes and creams do. Glostora also keeps the scalp soft, and the hair healthy by restoring the natural oils from which th ir derives its health, life, gloss and lustre. Try it!—See how easy it is to keep your hair combed—any style you like ... Whether brushed lightly or combed down flat. If you want your hair to lie down particularly smooth and tight, after apply- ing Glostora, simply moisten your hair with water before brushing It. A large bottle of Glostora costs but a trifleatany drugstore. Try It FREE THE R. L. WATKINS CO. 29-049.) 1276 Weat drd Street, Cleveland, Obio | Please send me FREE a sample of GLOSTORA, all charges paid. | Name ae nae | Lt | Address... | 4 t The New Books Tue Queen or NINEVEH (Covici-Friede) by Alger- non Crofton, is another of those rare books for those rare persons who read that masterly translation of legend and his- tory called the Bible for aesthetic rather than religious reasons. The scene is that ancient city of “in- credible magnificence and power, vice and unbelievable ferocity” which came to be called “the wickedest city”— Nineveh. Against the background of splendor and luxury and cruelty moves the story of King Sardanacus, and the fair- Githens haired, blue-eyed slave girl whom he | would make his queen, and because of whose death at the hands of her royal rival, Tamar, he utterly destroyed his kingdom and himself. Nineveh, half forgotten before his- tory began, lives again in the beautiful and compact prose of Crofton. Reporter (John Day), by Meyer Levin, is a long, rambling first novel chiefly concerned with the impressions of a young emotionalist in the news- paper business. Every page is topped by a sample headline. The style is jerky. The narrative is continually interrupted by fragments of newspaper stories written by the reporter in the slobbery, senti- mental manner derisively referred to as the “somebody's mother” school of journalism. Through this pandemonium of shrieking headlines and dreary “stories” runs the thread of the narrative, like a clarinet solo in a boiler factory. Over-long and under-written, Re- porter is worth while mainly for its picture of newspaper life in Chicago, “The bootlegger puts the cat out.” Guests will at once see that you wish them to have only the best. The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co. Fifth Avenue at 42nd Street, New York Fight Fat in this right way A great cause of excess fat lies in an under- active gland. Medical science discovered that fact some years ago. Experiments on thousands of animals proved that fat departed when this cause was corrected. Then physicians the world over began to use the method in treating human obesity. Since then, excess fat has been fast disappearing. Slender figures are the rule. You see that everywhere. About 21 years ago this method was em- bodied in Marmola prescription tablets. People have used them for two decades—millions of boxes of them. Users told the results to others—the loss in weight, the gain in health and vigor. Thus the use has grown to enor- mous proportions. That is one great reason for the slender figures, the youth and beauty that you see today. No starvation is required, no hard work. One simply takes four tablets daily until weight comes down to normal. Every contains the formula, also the reasons for results. You know what you are taking and why. If you need help in fighting fat, this is the help to employ. Use what has done so much for so many, for so long. Deal with the cause. Don't wait longer. A normal figure will mean much to you. Go start Marmola now. Marnola prescription tablets i wi them at once from his jobber. MARMOLA Re comicbooks.com