Life, 1929-04-19 · page 43 of 52
Life — April 19, 1929 — page 43: what you’re looking at
What you’re looking at
This page mixes humor columns with advertising. **Mrs. Pep's Diary** satirizes upper-class social pretensions—a woman recovering from illness describes trivial concerns (a bridge game loss of thirty-six dollars, salad dressed with mineral oil instead of olive). The humor targets wealthy anxieties and the superficiality of high society. Below, brief comic exchanges mock modern life: a doctor claims cigarette smoking stunts growth (the joke being girls would become invisible); a magistrate joke plays on repeated physical violence; taxi-stand humor complains about waiting for seats. The dominant content is a **Norwalk Tire advertisement** featuring a woman on a swing—symbolizing comfort and smooth motion. It targets affluent car owners (Packards, Lincolns, Cadillacs), emphasizing the tire's air-cushioning technology as luxury. The ad represents early automotive marketing emphasizing comfort over mere transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from Page 18) present a book entitled “The Art of Thinking”, which Marge cautioned her not be caught reading in public on her life, else she would not have a beau throughout the trip. M. also very com- forting in her assurances that I am missing nought of importance, the Blank private sale having turned out a fiasco, and had I gone to Lydia Loomis’s yesterday to play bridge I should have drawn her as a partner, and her fortune was so ill favored that she did lose thirty-six dollars. This night I was allotted my first solid food, aslice of cold meat and some lettuce and tomato salad, but the latter was perforce dressed with mineral oil in- stead of olive, so it is a great solace to know that in part of the regimen which I must undertake I shall at least be a help to the Rockefellers. Dr. D. A. Poling says that cigarette smoking dwarfs the body. If it did that you'd have to use microscopes to locate your girl friends. —New York Sun. Macistrate: You say defendant smooth speed! struck you three times and knocked puldown? ‘T° swing to the Big Norwalk Tire Wnhess: He did, sir. : : “And what did you do then?” is to give full swing to comfort! “TL asked him if he'd finished.” You ride on more air! A great, big soft —Tit Bits. cushion that gives and takes with every up and down of the road. A bigger air chamber Heavier side walls More rubber! That is why you see the Big Norwalk Tireon Packards, Lincolns, Cadillacs— not to speak of all the other good cars whose owners go in for all the comfort they can get as well as all the mileage. THE NORWALK Cold Standard New—and RUBBER LINED! The season’s sensation in motordom. Be sure you ask to see this de luxe tire with the red rubber lining. NORWALK TIRE & RUBBER CO., Inc. Norwalk, Conn. Fst Srrapmancer: It's rotten, having to ord 40 long for @ seat, isn't it? R E ECOND 3 ‘1 as ie peti You're dead lucky. 1 gotta —Sidney Bulletin. comicbooks.com