Life, 1929-04-19 · page 44 of 52
Life — April 19, 1929 — page 44: what you’re looking at
What you’re looking at
This page combines advertising with humor and a contest announcement. The main advertisement promotes Sterling Engine Company's marine engines, using the racing yacht "Llenroc" as proof of efficiency—highlighting its high speed on minimal fuel consumption. The ad appeals to boat builders by arguing that higher-quality engines justify their cost through reliability and performance. Below is a single-panel cartoon showing two men on a boat: one seated, one standing. The caption reads: "Tough luck, I call it—I had a date with that stunning blonde on the top deck to-night." The joke appears to reference the boat's efficient fuel economy: the man missed his romantic encounter because the boat ran so efficiently it didn't need to refuel—and thus dock—as expected. The right column announces Life magazine's 1929 short-story contest, offering $5,000 in prizes and featuring judges including humorist Robert Benchley.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REMARKABLE EFFICIENCY HE 32’ Toppan Champion Llenroc cruiser, winner of six of the ( 5 most important ocean trophies, including the Vanderbilt Trophy for express cruisers at Newport, 1928, merits recognition, A smart, able sea-boat, attaining 32 miles an hour with a 6-cylinder engine of only 5-Y%4"' bore, on only 20 gallons of fuel per hour and 25 miles on about 10 gallons, represents an unprecedented economy. It likewise indicates why Toppan and other builders, including Mat- thews, Wheeler, Johnson, Hacker, Lyon, Ditchburn, Gray, Alden, Britt and many others advocate the Petrel, even though it costs them more. ‘They pay more initially for this higher-grade engine, to be free from costly mechanical servicing that detracts from revenue and performance. ‘They get a longer-lived engine, higher speed and remarkable efficiency. STERLING ENGINE COMPANY BUFFALO, NEW YORK “Tough luck, I call it—I had a date with that stunning blonde on the top deck to-night.” Short Stories of Life $5000 in PRIZES FIRST PRIZE 9 SECOND PRIZE $1500 ——JUDGES—— RAY LONG MERLE CROWELL lor, Editor, Ei Cosmorouitan Macazine Amenicas \ ROBERT BENCHLEY Dramatie Critic Tue Editors of Lire will award $5000 for the best short stories published in Lire during 1929. They may be light fiction, timely burlesques, detective or mystery stories, or humorous stories, but they must be short: six to seven hundred words One story will appear cach weck and regular rates will be paid, on acceptance in addition to the award, for cach story published. Any number of storics may be entered by any one writer, and all will stand equal chance in the final awards Manuscripts must be typewritten, on one side of the paper, the pages with the name and address of the on every page, and should be panied by return postage. Address manuscripts to SHORT STORY EDITOR LIFE, 598 Madison Ave., New York City comicbooks.com Ww cel