Life, 1929-05-10 · page 39 of 44
Life — May 10, 1929 — page 39: what you’re looking at
What you’re looking at
This page contains **Mrs. Pep's Diary** (a serialized humor column) and a **Chris-Craft motorboat advertisement**. ## The Diary Section The diary humorously documents a wealthy woman's mundane activities—shopping for economical hats, enjoying modest meals, reading books, and playing cards. The satire targets upper-class pretension: she's delighted discovering quality hats under three dollars and obsesses over holding "eleven spades" at cards. The tone mocks the breathless self-importance of society diary-keeping. A small cartoon at bottom shows a domestic joke: a husband arriving home to find his wife has started a rummage shop and given away all his clothes except what he's wearing. ## The Advertisement The right page is a substantial **Chris-Craft boat dealership ad**, marketing luxury motorboats as aspirational consumer goods. It emphasizes ease of operation ("a child can drive it") and positions Chris-Craft dealerships as a business opportunity for entrepreneurs. Prices range $2,235–$15,000 (substantial 1920s money). Together, these elements reflect the **1920s consumer culture**—the magazine targets affluent readers interested in both satirical social commentary and luxury purchasing opportunities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from Page 15) on a butcher’s invoice, but the miracle of the loaves and fishes to one who usually rates but ten. Then at the journals, marking with amusement how Simon and Schuster, the pub- lishers, are advertising “The Cradle of the Deep” and “Believe It Or Not” in what might be called an unfortu nate juxtaposition. Did on my new beige woolen, smartly equipped with capacious pockets, thank God, and out to a milliner’s in our neighborhood to see if what Ruth White told me about the hats she sells could possibly be true, and it was, for there was no model in the shop priced at more than three dollars, and all of them hand sewn and so excellently cut that IT was at pains not to burst into tears at the thought of the new felt in my closet for which I did lay out thirty dollars. So, walking about the place in the spirit of a dream come true, I did choose six models which I did insist upon bearing home with me straight- way, for fear that the minute I quitted the place it would collapse or disap- pear, like the huts in the fairy tales. This day a slice of ham tongue and turkey gelatine appeared with my luncheon salad, and so mightily pleased at beholding it without the aid of a magnifying glass, I did refrain from asking if Katie had weighed it for fear of an answer in the negative. | Afterwards to the chaise-longue with “It’s Not Our Fault,” an interesting study of misbehaviour, containing amongst many other things a list of proposed statutes which would bring innkeepers closer to the mark, but none requiring them to equip all rooms with proper bed lights and scrap bas kets. At cards this night I did once hold cleven spades, and not on a gou- lash, neither. Gtapys: Why Tom, what on earth? Tom: My wife started a rummage shop— these are the only clothes I've got left! COME Takea Chris Craft Wherever you may be, at home or abroad, Chris-Craft merchants await the pleasure of giv- ing you and your friends a Chris-Craft ride. In principal centers throughout the world Chris- demonstrators lie in the water awaiting only the touch of the starter button to unfold for you a remarkable experience in water motoring. You'll feel just as much at home with a Chris- Craft as you do at the wheel of your automobile. Starting, lighting, steering and controls are those of the high grade motor car. Ahead or back, turning or stopping, Chris-Craft minds your hand and matches your mood—a child can drive it. Chris-Craft merchants are being drawn from the ranks of successful business men in all lines of business. If your interest lies in a Chris-Craft dealership, your first ride will show you what Chris-Craft means to the future of transportation —why selling Chris-Craft is the next great business opportunity. : Phone or write the nearest Chris-Craft merchant. Drive a Chris-Craft as our guest. A confidential deferred payment planisavailable. A completely illustrated catalog may be had for the asking. CHRIS SMITH & SONS BOAT COMPANY 205 Detroit Road, Algonac, Michigan New York Factory Branch—1 West sand St. at stb Ave. Chris- Craft World's Largest Builders of All-Mabegany Motor Boats Runabouts - Sedans - Commuters - Cruisers 18 Models 22 to 38 feet 30 to 45 Miles au Hour 82 to 225 Horsepower 8 to 26 Passengers $2235 to $15,000 Chris Senith & Sons Boat Co. ‘208 Detroit Algonac, Mich. Please mail tilustrated catalog. comicbooks.com