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Life, 1929-05-10 · page 40 of 44

Life — May 10, 1929 — page 40: what you’re looking at

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Life — May 10, 1929 — page 40: Life, 1929-05-10

What you’re looking at

This page combines tobacco advertising with book reviews. The dominant element is a **Sir Walter Raleigh pipe tobacco ad** featuring a historical figure—the explorer/courtier Sir Walter Raleigh, who introduced tobacco to England in the 16th century. The ad's humor relies on this historical association, positioning Raleigh as having "discovered how good a pipe can be," thus lending prestige and authenticity to the product. The accompanying cartoon shows a crowded group of men smoking pipes, presumably satisfied customers. The advertiser uses Raleigh's historical credibility as comedic endorsement—the irony being that a famous historical figure is credited with discovering the superiority of *this particular* modern tobacco blend. The remainder of the page contains book reviews and competing advertisements (bridge furniture, steamship lines). The satirical magazine's editorial content appears minimal here; this is primarily a commercial page showcasing 1920s-30s advertising and consumer culture.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

iF you want to give your favorite pipes a fair trial, start them all at scratch with Sir Walter Raleigh’s favorite smoking mixture. It’s milder than most, it’s rich and mel- low, and its fragrance is kept fresh by the heavy gold foil that lines the tin. Let Sir Walter show you how good your pipe can be. LIMITED OFFER (for the United States only) Tf your favorite tobacconist does not carry Sir Walter Raleigh, send us his name and addres, In return for this courtesy, we'll be delighted to send you without charge a full-size tin of this milder pipe mixture. Dept. 98, Brown and Williamson Tobacco Corporation Loussville, Kentucky SEN SIR WALTER RALEIGH Who discovered how good a pipe can be It’s milder The New Books Penny Dreapru. (Cow- ard-McCann $2) by Mal- colm Ross, is the best novel of the newspaper business I have ever read. Not the romantic newspaper business of “scoops” and “beats” and “journalists,” but the liv- ing, breathing newspaper business of “leg-men,” “re-write men,” photogra- phers—and tabloids. Penny Dreadful is, in a way, a pro- test against the tabloids. Tim North, representing the legitimate press, is the hero. His wife, from whom he is sep- arated, works on the Tabloid, whose short-pants headlines chronicle the love life of the tot-killer for the edification and daily excitement of chambermaids. The Tabloid is the villain of the piece. The heroine is Nancy Sargent, debutante daughter of the financier who is working on Tim's paper, the Mail for the fun of it. Tim, that disillusioned sentimental- ist, stumbles into love with Nancy. Ruth North, his wife, has been di- by Perry Githens | vorced secretly, but does the dog in the manger act. She works up quite a hatred against Nancy, but her discov- ery and write-up of a supposed scan- dal in the Sargent family backfires with appropriate results. As a newspaper novel, I can rec- ommend Penny Dreadful practically without reservation. The newspaper background is authentic and genuine. The story is ingeniously contrived and well handled. There is one tirade, in which Tim repudiates and damns the whole business, which is magnificent. There is a graybeard on the re-write desk named Doc Streeter who is as real as the pavements of Park Row. And there is the best description of the tabloids and their methods you are likely to see in print. eee Tue Trree Couriers (Doubleday, Doran $2.50) by Compton Mackenzie, is a tale of secret service in the Bal- kans so much better than the usual thing that the publishers have charged the full novel price. Tt is well worth it. Compton Mac- kenzie was in the British Secret Serv- ice himself, and the book is so much the real thing that it even ceases to be exciting in spots. Written with a wide-visioned sense of humor, it depicts the business of spying without heroics or shouting. = J Mr. Whitehead explains why his studio is furnished with Lyon Steelart Folding Tables and Chairs. “Naturally I wanted beautiful furni- ture, but also I wanted strong, rigid tables and comfortable chairs. And,of course, I had to have bridge furniture that would last.” Write forcolor booklet,withintroduc- tory letter by Mr. Wilbur C. Whitehead. Lyon Merat Prooucrs, Inconroratep 30 Madison Avenue Aurora, Ilivois LYON STEELART Folding Tables and Chatrs LIFORNIA VIA HAVANA AND THE PANAMA CANAL New S. S. Virginia and S. S, California (largest steamers ever built under the Ameri- can flag), or the S. S. Mongolia. 13 days Coast-to-Coast —5,000 miles over bi seas, Fortnightly via Havana and Panama Canal to San Diego (Coronado Beach), Los Angeles and San Francisco. Water-and-Rail Round Trips From your home town back to your home town. Steamer either way. Choice of rail routes across the continent, with stopovers. Reduced Summer Rates Now Athird, luxuri: liner, S. S. Pe lvania, building. Maiden voyage from New York October 19. fanama facific fine INTERNATIONAL MERCANTILE MARINE COMPANY Nol New York; 180 No, Ave, eagos 460 | St., San Francisco; our: o steamship or ‘agents, comicbooks.com