Life, 1929-06-21 · page 3 of 40
Life — June 21, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not political satire. The page promotes Timken tapered roller bearings for automobiles. The visual joke contrasts two scenarios: the top panel shows a car with happy occupants passing a roadside sign ("Cars That Stay Young"), while the bottom panel depicts a swimmer doing the crawl stroke, captioned "Miles Go Swimmingly For Cars 'Timken-Equipped.'" The pun plays on "swimming" (moving smoothly through water) to suggest that Timken-bearing-equipped cars move smoothly and effortlessly, like a skilled swimmer. The ad copy claims these bearings protect vital car parts against wear and age, allowing vehicles to remain youthful performers. This reflects early-20th-century automotive advertising's emphasis on mechanical reliability and longevity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J J Mius. co” Swarninaty [OR CARS TIMKEN-LQUPPPED’ What are the wild waves saying? ...“"- TIMKEN BEARING EQUIPPED”... "Cars That Stay Young”... People realize more and more as they ride and ride... how Timken Bearings protect all vital car parts against thrust, shock, torque and speed .. . and check the threat of advancing car-age. Everyone knows this exclusive wear-defying combination: Timken tapered construc- tion, Timken POSITIVELY ALIGNED ROLLS and Timken-made steel, Car-age is no longer a matter of chance but of choive... motorists are wisely choosing cars “ TIMKEN BEARING EQUIPPED” . . . and riding the crest of the wave. THE TIMKEN ROLLER BEARING CO., CANTON, OHIO TIMKEN :::, BEARINGS comicbooks.com