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Life, 1929-06-21 · page 4 of 40

Life — June 21, 1929 — page 4: what you’re looking at

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Life — June 21, 1929 — page 4: Life, 1929-06-21

What you’re looking at

This page is predominantly **advertising**, not satire or political commentary. The main content advertises **Houdaille shock absorbers** for automobiles. The large illustration shows a dramatic car navigating a mountain road with the caption "...and they learned about Speed with Safety from HOUDAILLE." The advertisement emphasizes Houdaille's engineering features—double-balanced pistons, precision workmanship, and hydraulic shock absorbers—claiming these make vehicles both fast and safe. It lists major automobile manufacturers (Lincoln, Chrysler, Nash, etc.) that used Houdaille equipment as "standard." A secondary ad promotes **Brown & Haley's Almond Roca** candy as "America's Finest Confection." There is no political satire present. The page reflects 1929 consumer marketing targeting car buyers and candy consumers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

TOMOBILE engineers are not only build- ing speed into their cars but making it safe to enjoy it. Houdaille’s twenty-seven years of pioneering have demonstrated their worth. Every Houdaille feature. . . its double or bal- anced piston eliminating side thrust wear, its precision workmanship, its patented air vents Standard and leak proof replenishing chamber, its simple Equipment on adjustment... all combine to make Houdaille Lisesia hydraulic double acting shock absorbers the PisseeiAnrew world’s standard of comparison. Jordan Houdaille shock absorbers have been made Stearns-Knighe standard equipment by the engineers of Lincoln, Cunningham Pierce- Arrow, Cunningham, Stearns-Knight, Ford Jordan, Ford, Nash Advanced Six, Chrysler Im- Nash perial, Studebaker President, Graham-Paige, Advanced Six and many European cars. Chrysler Imperiah Your Car Dealer can supply Houdailles at the conan rage new low prices, $50, $75 and $100, plus installa- eet: tion. Slightly higher west of the Rockies and Studebaker : President in Canada. and HOUDE ENGINEERING CORPORATION, Many European Cars Buffalo, N. Y. HOUDAILLE HYDRAULIC DOUBLE ACTING SHOCK ABSORBERS @Life® June 21, 1929 Vol. 93 Number 2433 Published by LIFE PUBLISHING COMPANY, 598 Madison Avenue, New York CHARLES DANA GIBSON, Chairman of the Board CLaim MAXWELL, President Lancuonne Grnsox, Vice-President Noaman Axtnony, Editor Henny A. Ricuter, Secretary-Treasurer Lire is published every Friday, ultane ously in the United States, Great Britain, Can- and British Possessions. Title registered in U. S. Patent Office. The text and illustrations in Live are copy- righted. For Reprint rights in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter Lane, London, E. C., England. The foreign trade supplied from Lire’s London Office, Rolls House, Breams Buildings, London, EC No contributions will be returned unless ac- companied by stamped and addressed envelope. Lire does not hold itself responsible for the loss or non-return of wi icited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. All communications should be addressed to LIFE, 598 Madison Avenue, New York. Yearly subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60.) LIFE: Published Weekly by Life Publishing Company, 598 Madison Ave., New York, N. Y. Subscription, $5.00. Vol. 93, No. 2433, June 21, 1929, Entered as 2nd Class Matter New York, June 8, 1883, at New York Post Office, under act of March 3, 1879. Printed in U. S. A. Entered as 2nd Class Matter at the Post Office at Cleveland, Ohio, Entered as 2nd Class Mat- ter at the Post Office Dept., Canada. Copyright 1929, Life Pub. Co. in U. S, England and British Possessions. Process Packed in Tins Wery, Wery EDifferent “MY, but that’s good!” You, when you first taste Almond Roca, will probably exclaim that, too. For Almond Roca is difterent—very, very different. Not a cream candy—not a hard candy— not chocolate. As we repeatedly have stated, we do not exactly know how to describe it, but we will give you your money back if you know another confection its equal. The package price is a dollar and a half. If no near-at- hand dealer happens to have Almond Roca, we will ship direct, prepaid.*** Brown & Haley, Confectioners to the Elect, Tacoma, Washington. Brown & Haley’s Almond Roca America’s Finest Confection comicbooks.com