Life, 1929-07-26 · page 31 of 36
Life — July 26, 1929 — page 31: what you’re looking at
What you’re looking at
This page contains two distinct elements: a title-writing contest and a product advertisement. **The Contest:** Life magazine invites readers to submit clever, brief titles (max 20 words) for a whimsical cartoon showing two figures in what appears to be a makeshift flying contraption made of wood and fabric, crash-landing or tilting dangerously. The cartoon's absurdist humor—the rickety aircraft design and the passengers' predicament—suggests the joke lies in the situational comedy of failed flight. Readers compete for $1,000 in prizes, with the contest closing July 31 (year unclear from image). **The Advertisement:** Below is a Dentyne chewing gum ad emphasizing that the product keeps teeth white and maintains flavor through compact packaging. The ad uses a glamorous woman's smile as visual proof of the product's whitening claim, a common advertising tactic of the era. The page exemplifies early-20th-century *Life* magazine's blend of satirical humor and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 29 bree RS Conner Gan you think of a Gitle for this Picture? CONDITIONS Ist Prize $500 Lire will pay $1,000 in prizes for the 2nd Prize $250 best titles for the picture on the right. 3rd Prize $100 By “best” is meant the cleverest and 4th to 9th Prizes shortest. The Editors of Lire will be the judges. Titles may be original or quotations from well known authors. They must not exceed twenty words, Contestants may submit as many titles as they wish, but none will be returned. The contest is now open to every- body and will close midnight July 31. Should two or more persons submit the same winning title, each one will be awarded the full amount of the prize tied for. The final award will be announced as early as possible after the close of the contest and checks will be sent simultaneously with the announcement of the awards, Address all tides to Ltre’s Title Con- test, 598 Madison Avenue, New York, N.Y. CONTEST CLOSES JULY 31. y when Ravored with Abbott's Bitters is made htful and healthful. Sample Bitters by mail, WV. Abbott & Co., Baltimore, Md | ] keeps teeth white ik keeps teeth white—that’s what it was made for—but it does something else. It keeps the flavor in—for Dentyne is packed in a small, compact form that prevents a single luscious bit of its deli- cious flavor from evaporating. No wonder Dentyne keeps the mouth happy and contented — it has the fine texture that can come only from the world’s finest chicle. chee VENTYNE and smile/ comicbooks.com