Life, 1929-07-26 · page 32 of 36
Life — July 26, 1929 — page 32: what you’re looking at
What you’re looking at
**The Main Cartoon** ("Embarrassing Moments") depicts a social scenario from 1929 etiquette: a man dancing with a woman whose garter has come loose or is visible. The caption advises him to stay cool and "light a Murad" (cigarette) to appear nonchalant rather than acknowledge the embarrassment. This reflects Jazz Age dating customs where physical contact during dancing was risqué, and any wardrobe malfunction would be mortifying for both parties. The humor relies on the uncomfortable social situation and the absurdity of smoking as a solution to social awkwardness. The cartoon is drawn by "Fish" (signature visible) and satirizes 1920s dating culture and masculine composure expectations. **The Advertisements** promote a College Inn tomato juice cocktail and Life's theater ticket service—typical magazine content of the era. The overall tone reflects upper-class social anxieties about propriety during the relatively liberated 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life @ Life July 26, 1929 Vol. 94 Number 2438 Published by LIFE PUBLISHING COMPANY, $98 Madison Avenue, New York garter.. be nonchalant. . LIGHT A MURAD. eee ea a Lancnorne Gieson, Vice-President Henry A. Ricwrten, Secretary-Treasurer Norman Antuony, Editor EMBARRASSING MOMENTS If your dancing partner chooses to fix,her Lire is published every Friday, simultane ously in the United States, Great Britain, Can- pas and British Possessions. Title registered in U. S. Patent Office. The text and illustrations in Lire are copy- righted. For Reprint rights im Great Britain apply to Lire, Rolls House, Breams Buildinos, Fetter Lane, London, E. C. England. The foreign trade supplied from Live’s London Office, Rolls House, Breams Buildings, London, EC. © P. Lorillard Co., Est. 1760 No contributions will be returned unless ac- companied by stamped and addressed envelope. Lrrm does not hold itself responsible for the loas or non-return of unsolicited contributions. Notice of change of address should reoch this office two weeks prior to the date of issue to be affected. All communications should be ot otdremed to LIFE, $98 Madison Avenue, jew York. Year! subscription Rate, $5.00 (Canedian, $5.80; Foreign, $6.6 “Speak Easy” for College Inn LIFE’s Theatre Ticket Service | | TomatoJuice Cocktail 598 Madison Ave., New York City SL fee Callan laa Teones taco Cocktail. This convivial but whoopee- PURCHASE ORDER fs Jules af sonnel tomato spiked with lemon and spices, soothes (Instructions for using on Page 24) both your conscience and your palate Dear Lire: «++ putsa keen edge on dulled spirits. : y Food shops sell it... drug stores serve I want tickets for the following shows: it. Always keepa shaker handy. College F ‘Welsh Rarebit . Lobster a la Newburg Chop Secy . . Cream of Tomato Soup comicbooks.com