Life, 1929-08-16 · page 27 of 36
Life — August 16, 1929 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward **automobile advertisement** from Chrysler Motors, circa 1924 (based on the car style and "© 1924 Chrysler Corporation" copyright). The page advertises three new Chrysler models: the "77," "70," and "66," emphasizing their revolutionary features, particularly the new Multi-Range gear shift. The copy claims these cars surpass all previous automotive standards in power, comfort, luxury, and value. The single image shows a side profile of the "70" Royal Sedan, a closed automobile typical of the 1920s era. **For modern readers:** This represents peak automotive marketing confidence of the Jazz Age, when cars were still luxury goods. The breathless language about "revolution" and "surpassing standards" reflects how genuinely novel automobile improvements were to consumers of that era. The emphasis on "low price" indicates Chrysler was positioning itself as more affordable than competitors, competing in an emerging mass-market segment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"© SURPASS and thereby to render obsolete the transportation standards established by more than 4 quarter-cen- tury of motor car building —that is the extraordinary achievement of Chrysler engineers in these newest products of theirscience. Inthe new Chrysler"77"and "70", equipped with new Multi-Range gear shift, Chrysler again transcends all standards and ideals of power, of riding ease, of roomy luxury, of smooth oper: tion, of quality and of value. These auto- mobiles are absolutely new in the fullest sense of the word—new in design, new in construction and new in performance. Chrysler, in these cers, antiquetes even its own accomplishment— and sets a new standard which the future cannot fail to acclaim the most astounding revolution in all motordom's history = = In its own field, the new six-cylinder Chrysler "66" achieves results fully as revolutionary as the "77" and 70" achieve in theirs = = Producing so remarkable a car to sell at so low a price is the greatest THE NEw manufacturing triumph in Chrysler's his- WITH MULTI-RANGE GEAR SHIFT tory— a triumph that will completely re- - vise prevailing ideas of what so moderate en investment can buy in an automobile. It is typically Chrysler in performance, in WITH MULTI-RANGE GEAR SHIFT " . beauty, in stamina—and at the lowest price of any six to bear the name of Chrysler = = All Chrysler dealers are ready to show and to demonstrate to you Chrysler's most remarkable cars. We, aswell as they, invite you to an early inspection. THE NEW "70" ROYAL SEDAN os eo (2) is Chr 199 Cheysler Corporation @curyster mo oWbilurc comicbooks.com